Even though the iPhone does not launch for 11 days, the hype
surrounding the latest Apple gadget continues to explode. More than 64
percent of American users and 56 percent of British mobile phone users have at
least heard of the iPhone.
While the iPhone will be an expensive product -- priced at $499
and $599 for the 4GB and 8GB model respectively-- and users will have to sign
an exclusive contract with AT&T, many consumers seem unfazed.
According to a study done by M:Metrics, almost 1 in 10 mobile phone users
in the United States have "a strong interest" in purchasing an
iPhone. Of the 11,064 people polled for the study, 67 percent are
subscribers of a service besides AT&T.
Further research suggests that as
many as 19 million Americans are interested in purchasing an iPhone.
"This is an early indication that AT&T's strategy
to use the device to lure customers from competitors could play off," said
Mark Donovan, M:Metrics senior analyst.
Analysts also expect AT&T iPhone users will spend an
additional $20 per month on data service charges that average AT&T
subscribers do not use.
Apple and AT&T have an exclusive agreement for at five
years, meaning people wanting the iPhone will be forced to use AT&T.
Analysts expect T-Mobile and Sprint Nextel to be hurt most by the deal.
Apple plans to have up to 3 million
iPhones for the scheduled launch on June 29.