The issue of the PlayStation 3’s price tag is one that
refuses to go away, at least until it is on-par with a competing console.
Sony executives have had a couple different stances on the
topic. In the western world, SCEA CEO Jack Tretton said that PS3 will be “difficult to cost
reduce” due to its expensive components. Phil Harrison of Sony Computer
Entertainment Worldwide Studios said that he was feeling “absolutely no pressure at
all” to drop the price of the PlayStation 3.
In Japan, Sony Senior Vice President Takao Yuhara said the
company may look at price as part of its strategy to “expand the market.”
Sony president Ryoji Chubachi said in April that the company was “in the midst of revisiting
our strategy for the PS3,” which he later reiterated
again in another recorded statement during June.
Regardless of what the true near-future fate of the PS3’s
price point, there is a clearly communicated sentiment from the Japanese side
of the company that realizes a sensitive issue in the eyes of consumers.
The latest affirmation on Sony’s attention to the price of
its latest console comes from the very top: Sir Howard Stringer, the chairman
and CEO of Sony Corp. In an interview with the Financial
Times, Stringer said of the PS3 price cuts, “That is what we are
studying at the moment. That’s what we are trying to refine.”
While Stringer’s comments do not make any direct indication
of a price drop, it signals that Sony is not blind to the views of its
customers. Stringer also said he expected “energy [in PS3 sales] by Christmas,
and then you will begin to see break-out games.”
Stringer also commended Nintendo on its successful business
model, not only because of its controller, but because of its relatively
affordable price point. “Nintendo Wii has been a successful enterprise, and a
very good business model, compared with ours ... because it’s cheaper,” Mr.
quote: I ended up spending over $700 ... Thats for the Elite ... Total is $742.If I had gotten similiar things for the PS3, the total cost would have been around $1000. ... Comes to $915-925
quote: 2nd, Sony is not bottom of the barrel everyone should be able to buy our stuff kind of company.
quote: I think a better business model would be to price it low enough so that every household can afford to have one, then make big profit off of accessories, games, and Blue Ray dvd movies.
quote: One problem with that is that the average person will see HD-DVD players being made by multiple electronics companies whos names they know - while the only Blue Ray player they see is made by Sony - who adds a large premium to the cost.
quote: Someone needs to point out that the Wii is targeted towards small children and non-traditional gamers, thus it shouldn't be compared to neither the XBox360 nor PS3. Why would you compare the business model for the Scion to the business model for the 328i or an RS8
quote: “That is what we are studying at the moment. That’s what we are trying to refine.”
quote: For $600 you get one heck of a lot. I for one wanted Blu-Ray. It's one of the best and least expensive players on the market.
quote: Stringer also said he expected “energy [in PS3 sales] by Christmas, and then you will begin to see break-out games.”
quote: Another point... on the 360 elite you bought GOW... what games would you have bought for the PS3? Is there any good game out there?