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As the much anticipated HP 20" HDX is on the horizon I thought it would be a good time to update everyone on what's happening on the inside.

It’s been awhile since I blogged on DailyTech. My new role as CTO of HP Gaming has left me almost breathless, thus I have found it difficult to keep up with the blog as of late. I wanted to start this article off to update you on what’s happening lately and I also wanted to speak a bit on the much anticipated HP 20” HDX.

As you may know, at HP we have three master brands, because no brand has endless elasticity and we want to serve multiple markets. We have Compaq, HP, and Voodoo. Compaq has been refreshed and is as lively a brand as ever – check out the new CQ logo, it’s pretty cool. We are witnessing great success in many markets with the Compaq brand. A typical Compaq is an aggressively priced no-nonsense series with straight forward configurations and top quality parts.

HP is positioned slightly higher than Compaq, with more configurability, more personalization, and certainly a broader range of quality devices. You have all probably seen the “Computer is Personal Again” campaign, and you’ll certainly see more of this as time goes on. Voodoo is at the top of the pyramid offering high touch configurations, a high level of personalization, fanatical customer service, and incredible performance.

The Voodoo brand allows us to take real innovations out of HP Labs and elsewhere within HP and integrate them into our devices quicker than normal. This brand positioning will start to make more sense in the coming months. Eight months after the acquisition of Voodoo things are rolling along intensely. Internally we have created a ton of excitement around our yet to be released product lines, and as we continue we are tweaking the business to allow us to move quicker.

These things take time, let’s not forget the official close date of the acquisition was October 1st, and we promise to start launching products in 2007. The best way I can describe this process is when Lamborghini and Audi got together they made some significant changes at both companies. As they leverage each others’ strengths they are creating some of the most fantastic cars in the world.

You guys have probably read the stories on the internet about the upcoming much anticipated HP 20” HDX notebook. I have personally seen this monster mature from when it was a wooden model to after it was born. First let’s start by saying that this notebook is absolutely kick ass, and whether they like it or not it’s going to rip the competitions odd looking 20” a new hole. There is no doubt in my mind that they will be oversold.

The design is lean and very compelling – it was designed for the higher end mainstream space, the unique hinge allows for a more natural feeling when using such a large display. The mechanicals are complex, yet so well designed that it’s somewhat amazing that the team pulled it off! The HP notebook team has done some amazing things in the last few years. Lately they have stepped out of the norm and started to create some extremely compelling designs that meet high form and function together. The HP 20” HDX was originally conceived by the notebook design team before the gaming business units was even setup! So to be clear, the gaming business did not design this notebook, which is pretty wild considering this notebook is perfect for gaming (I should mention that the HP 20” HDX plays games better than 98% of the gaming notebooks on the planet (with MAX MAX MAX settings) and it seems to be priced to compete). Yes, the media speculated, but the bottom line is notebooks take much longer than 8 months to complete.

This should give you a good indication of where we’re going, since the gaming group is fortunate enough to be able to knowledge share with the notebook team.

Since the acquisition we have been provided with resources to allow us to design compelling devices that we feel our customers will fall in love with. As such we are working to create some pretty masterful machines which you will see released in the future. Our systems are somewhat complex – and they are anything but conventional.

We are placing some big bets in this space, and believe me you will know when we launch a product. There will be absolutely no mistaking our creations for anything else. Of course I cannot explain why yet, but dreams will become reality very soon. Yeah I know, “talk talk talk”, but we think it’s better that we remind you that we’re still here – and that’s not going to change.

Rahul Sood
CTO HP Global Gaming

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By chaosrain on 6/12/2007 7:37:00 PM , Rating: 4
Allow me to introduce former blogger and hardware aficionado turned corporate shill...Rahul Sood.

At one point Sood provided his take as an insider on the direction of PC gaming and the moves by it's major players including system builders and hardware vendors. Now he has sold his Blog space to HP for $0.25/word, payable in stock options.

This so-called blog is quite off-putting. There is absolutely no mention of the "state-of-the-art" in PC building, gaming or hardware. Numerous posters have demonstrated that this laptop falls quite short of providing any ground-breaking hardware and even misses the mark in providing a reasonable form factor both in weight and ergonomics. Nothing cutting edge to see here anymore, Sood-fans...move along.

RE: Unfortunate
By voodoopc on 6/12/2007 9:40:18 PM , Rating: 1
-- Once I start using words like ubiquitous, connected, and pervasive you can call me a shill!

Look guys, Kristopher specifically suggested that I write about the inners of HP Gaming - and what we're working on. He also asked me to provide a bit more information on the HDX - so I did what I could.

If this blog is "off putting" I suggest you don't read it, or find something better to do.

It's no use wasting negative energy here! Go do something positive, like start your own company :)

I still write about industry stuff, like my latest article (which Chaosrain, you might appreciate - check it out here; )

Anyways, I'll be back - and I'll take all your constructive suggestions into account.

RE: Unfortunate
By audiophi1e on 6/12/2007 11:30:40 PM , Rating: 2
They use SXGA+ rather than WUXGA so they can avoid putting in a top-notch graphics card.

This is a compromise laptop. It's got HD-DVD but not 1080p. It's got a graphics card, but not a very good one. It's got a big screen, but low resolution. It's got a lot of HDD space, but only 4200 RPM. It's trying to be a lot of different things, and it's doing none of them very well. 4GB of memory but only a dual-core processor (what will you get, 1 extra fps with the extra memory?)

If I was Rahul Sood, I wouldn't put Voodoo's name on this.

It couldn't be said better than this post by Dactyl, so I will simply requote what he already said. This is exactly how I feel. Yes 400GB is great, but cmon 4200RPM?! 20" screen and less than 1080p? My 2yr old Dell's 15.4" has 1900x1200.

I hope they revise it to include more advanced features. People will be more compelled to shell out big coin if it had the chops to back up that big price tag.

Well, it's great to have you back Mr. Sood, and congrats on your new job. I hope you enjoy it.

RE: Unfortunate
By xeltor on 6/13/2007 12:06:24 AM , Rating: 2
Look guys, Kristopher specifically suggested that I write about the inners of HP Gaming - and what we're working on. He also asked me to provide a bit more information on the HDX - so I did what I could.

well you failed miserably at that then. First i see no "inners of HP gaming" info. Second you have told us absolutely nothing new about the HDX. We can already see the stupid hinge why not post some specs in the article? Yes we saw the hinge yea yea the hinge I get it stfu about the hinge.

I don't mean to offend you personally if it comes across as that. However in the past your postings have been of a far higher caliber.

RE: Unfortunate
By voodoopc on 6/13/2007 10:10:15 AM , Rating: 2
However in the past your postings have been of a far higher caliber

Thank you...

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
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