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Print 74 comment(s) - last by Moishe.. on Jun 28 at 10:03 AM

As the much anticipated HP 20" HDX is on the horizon I thought it would be a good time to update everyone on what's happening on the inside.

It’s been awhile since I blogged on DailyTech. My new role as CTO of HP Gaming has left me almost breathless, thus I have found it difficult to keep up with the blog as of late. I wanted to start this article off to update you on what’s happening lately and I also wanted to speak a bit on the much anticipated HP 20” HDX.

As you may know, at HP we have three master brands, because no brand has endless elasticity and we want to serve multiple markets. We have Compaq, HP, and Voodoo. Compaq has been refreshed and is as lively a brand as ever – check out the new CQ logo, it’s pretty cool. We are witnessing great success in many markets with the Compaq brand. A typical Compaq is an aggressively priced no-nonsense series with straight forward configurations and top quality parts.

HP is positioned slightly higher than Compaq, with more configurability, more personalization, and certainly a broader range of quality devices. You have all probably seen the “Computer is Personal Again” campaign, and you’ll certainly see more of this as time goes on. Voodoo is at the top of the pyramid offering high touch configurations, a high level of personalization, fanatical customer service, and incredible performance.

The Voodoo brand allows us to take real innovations out of HP Labs and elsewhere within HP and integrate them into our devices quicker than normal. This brand positioning will start to make more sense in the coming months. Eight months after the acquisition of Voodoo things are rolling along intensely. Internally we have created a ton of excitement around our yet to be released product lines, and as we continue we are tweaking the business to allow us to move quicker.

These things take time, let’s not forget the official close date of the acquisition was October 1st, and we promise to start launching products in 2007. The best way I can describe this process is when Lamborghini and Audi got together they made some significant changes at both companies. As they leverage each others’ strengths they are creating some of the most fantastic cars in the world.

You guys have probably read the stories on the internet about the upcoming much anticipated HP 20” HDX notebook. I have personally seen this monster mature from when it was a wooden model to after it was born. First let’s start by saying that this notebook is absolutely kick ass, and whether they like it or not it’s going to rip the competitions odd looking 20” a new hole. There is no doubt in my mind that they will be oversold.

The design is lean and very compelling – it was designed for the higher end mainstream space, the unique hinge allows for a more natural feeling when using such a large display. The mechanicals are complex, yet so well designed that it’s somewhat amazing that the team pulled it off! The HP notebook team has done some amazing things in the last few years. Lately they have stepped out of the norm and started to create some extremely compelling designs that meet high form and function together. The HP 20” HDX was originally conceived by the notebook design team before the gaming business units was even setup! So to be clear, the gaming business did not design this notebook, which is pretty wild considering this notebook is perfect for gaming (I should mention that the HP 20” HDX plays games better than 98% of the gaming notebooks on the planet (with MAX MAX MAX settings) and it seems to be priced to compete). Yes, the media speculated, but the bottom line is notebooks take much longer than 8 months to complete.

This should give you a good indication of where we’re going, since the gaming group is fortunate enough to be able to knowledge share with the notebook team.

Since the acquisition we have been provided with resources to allow us to design compelling devices that we feel our customers will fall in love with. As such we are working to create some pretty masterful machines which you will see released in the future. Our systems are somewhat complex – and they are anything but conventional.

We are placing some big bets in this space, and believe me you will know when we launch a product. There will be absolutely no mistaking our creations for anything else. Of course I cannot explain why yet, but dreams will become reality very soon. Yeah I know, “talk talk talk”, but we think it’s better that we remind you that we’re still here – and that’s not going to change.

Rahul Sood
CTO HP Global Gaming
www.rahulsood.com



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By GeorgeOrwell on 6/12/2007 4:25:15 PM , Rating: 2
All this work you claim that was done for this giant laptop and yet the simplest things are "designed by morons":

1. The keyboard should not be off-center. This is a giant ergonomic mistake. Instead, put the keyboard center, make it super super good quality, and include some cool programmable capabilities as well.

2. The screen should be capable of playing 1080p video without losing data (i.e. upgrade the 1680x1050 screen). Make sure the screen is very good quality as well.

3. In this day and age of 200GB 7200rpm drives, why even bother with two 200GB 4200rpm drives?

4. In such a giant notebook case, why not use four DIMM slots and allow up to 8GB RAM? If someone buys this notebook, they will likely want to do cool stuff in 64-bit land without buying another notebook...

5. This huge of a system should be very very upgradeable. I do hope that it is not just a giant throwaway machine (for instance when the new Core processors come out later this year). The video card should be upgradeable as well. After all, there is at least one standard for this.

All in all, I am not impressed with how little thought goes into most computer designs. This particular notebook shows only that HP/CQ/Voodoo is not very bright, not very hard working, and not at all savvy.

Better get back to doing more of that "intense" work, CTO.




By voodoopc on 6/12/2007 4:50:37 PM , Rating: 2
George, I don't even know how to respond to your title, or salutation - but that said, thanks for the suggestions, pretty much what I was hoping for.

I would like to personally invite you to check out one of our new upcoming system designs - serious offer, if you're in the bay area - I would love your constructive feedback if you're interested. Email me at rahul at voodoopc.com.

Thanks.


By xeltor on 6/12/2007 11:58:30 PM , Rating: 2
While i will admit that the op was a little rude I have to agree with his overall statement. This is a poorly designed laptop aside from the hinge there is nothing innovative here and a lot of poor decisions that really don't make sense.

P.S. But me a plane ticket pay for my hotel and food and I would be glad to provide my insight heck i won't even charge you for my time.


By caboosemoose on 6/14/2007 7:11:46 PM , Rating: 2
I think you'll find the keyboard is centered if you ignore the number pad.

Other than that I generally tend to agree. The problem with the screen res thing is that most average joes can;t cope with the small fonts and screen furniture you get with high DPI panels. They are of course completely mistaken and dont understand why high res is important for productivity.

But until a genuinely scalable interface is included in Windows (Vista has the capability in theory, but in practice it's still almost all bitmaps) companies like HP will always need to take care when configuring high DPI panels. That said, a 1,920 x 1,200 panel should certainly be an option form the get go.


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