Print 74 comment(s) - last by Moishe.. on Jun 28 at 10:03 AM

As the much anticipated HP 20" HDX is on the horizon I thought it would be a good time to update everyone on what's happening on the inside.

It’s been awhile since I blogged on DailyTech. My new role as CTO of HP Gaming has left me almost breathless, thus I have found it difficult to keep up with the blog as of late. I wanted to start this article off to update you on what’s happening lately and I also wanted to speak a bit on the much anticipated HP 20” HDX.

As you may know, at HP we have three master brands, because no brand has endless elasticity and we want to serve multiple markets. We have Compaq, HP, and Voodoo. Compaq has been refreshed and is as lively a brand as ever – check out the new CQ logo, it’s pretty cool. We are witnessing great success in many markets with the Compaq brand. A typical Compaq is an aggressively priced no-nonsense series with straight forward configurations and top quality parts.

HP is positioned slightly higher than Compaq, with more configurability, more personalization, and certainly a broader range of quality devices. You have all probably seen the “Computer is Personal Again” campaign, and you’ll certainly see more of this as time goes on. Voodoo is at the top of the pyramid offering high touch configurations, a high level of personalization, fanatical customer service, and incredible performance.

The Voodoo brand allows us to take real innovations out of HP Labs and elsewhere within HP and integrate them into our devices quicker than normal. This brand positioning will start to make more sense in the coming months. Eight months after the acquisition of Voodoo things are rolling along intensely. Internally we have created a ton of excitement around our yet to be released product lines, and as we continue we are tweaking the business to allow us to move quicker.

These things take time, let’s not forget the official close date of the acquisition was October 1st, and we promise to start launching products in 2007. The best way I can describe this process is when Lamborghini and Audi got together they made some significant changes at both companies. As they leverage each others’ strengths they are creating some of the most fantastic cars in the world.

You guys have probably read the stories on the internet about the upcoming much anticipated HP 20” HDX notebook. I have personally seen this monster mature from when it was a wooden model to after it was born. First let’s start by saying that this notebook is absolutely kick ass, and whether they like it or not it’s going to rip the competitions odd looking 20” a new hole. There is no doubt in my mind that they will be oversold.

The design is lean and very compelling – it was designed for the higher end mainstream space, the unique hinge allows for a more natural feeling when using such a large display. The mechanicals are complex, yet so well designed that it’s somewhat amazing that the team pulled it off! The HP notebook team has done some amazing things in the last few years. Lately they have stepped out of the norm and started to create some extremely compelling designs that meet high form and function together. The HP 20” HDX was originally conceived by the notebook design team before the gaming business units was even setup! So to be clear, the gaming business did not design this notebook, which is pretty wild considering this notebook is perfect for gaming (I should mention that the HP 20” HDX plays games better than 98% of the gaming notebooks on the planet (with MAX MAX MAX settings) and it seems to be priced to compete). Yes, the media speculated, but the bottom line is notebooks take much longer than 8 months to complete.

This should give you a good indication of where we’re going, since the gaming group is fortunate enough to be able to knowledge share with the notebook team.

Since the acquisition we have been provided with resources to allow us to design compelling devices that we feel our customers will fall in love with. As such we are working to create some pretty masterful machines which you will see released in the future. Our systems are somewhat complex – and they are anything but conventional.

We are placing some big bets in this space, and believe me you will know when we launch a product. There will be absolutely no mistaking our creations for anything else. Of course I cannot explain why yet, but dreams will become reality very soon. Yeah I know, “talk talk talk”, but we think it’s better that we remind you that we’re still here – and that’s not going to change.

Rahul Sood
CTO HP Global Gaming

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Missed opportunity
By masher2 on 6/12/2007 10:08:49 AM , Rating: 5
A monster screen and a large case...but you still mated it to a tiny keyboard. Look at all that wasted real estate around the keyboard itself. Had you expanded it to something a little larger and more ergonomic, I'd have bought one of these without a doubt.

RE: Missed opportunity
By TomZ on 6/12/2007 11:13:39 AM , Rating: 4
I agree - a monster "laptop" should at least have a proper keyboard.

I also suspect this thing will have a 10-minute battery life, based on Rahul's talk about "eliminating the thermal limits" or whatever. Sounds to me like the design team probably threw out the battery run-time constraint, and I'd guess it is designed for AC operation with the internal battery being more like a UPS for short power outages.

RE: Missed opportunity
By Moishe on 6/12/2007 11:15:25 AM , Rating: 3
I really like the screen.... large and the swiveling options are cool. I too have wondered why manufacturers put the same tiny keyboards on larger laptops. If there is space, I think people would prefer a larger keyboard. Heck it might even be a selling point. A large laptop with a large screen, a large kb and lots of power is essentially a nice thin desktop. All the benefits without the separate monitor. A full size keyboard would simply add to that.

RE: Missed opportunity
By voodoopc on 6/12/2007 11:22:07 AM , Rating: 2
That's a good point, something for the gaming group to consider perhaps. It should be noted that the space to the left of the keyboard is the remote control dock. This unit is designed as an entertainment center, so TV/DVD, etc...

RE: Missed opportunity
By TomZ on 6/12/2007 12:27:10 PM , Rating: 2
Rahul, in case you visionary-types haven't figured it out, but laptops and desktops will probably morph into a single form factor machine in the near future.

RE: Missed opportunity
By sortitus on 6/13/2007 5:20:34 AM , Rating: 2
Not until games, OS's, and everything else hit a plateau and we can't stand having a more powerful stationary PC. Then we'll all get really picky when holographic imaging has a breakthrough and they can't put it in our palm-sized supercomputers...

Really though. Faster hardware than can be cheaply put into a portable device will fall back on the desktop's power for the next decade at least. .

RE: Missed opportunity
By SmokeRngs on 6/12/2007 12:54:59 PM , Rating: 2
I don't know about buying one (I'm a cheap and broke bastard) but I agree with everything else. I hate laptop keyboards and their size as they cause me severe pain in my hands within thirty minutes of use. It's one of the major reasons I don't have a laptop. Portability is nice but doesn't mean much if I have to lug around a full size keyboard or deal with my hands hurting all the time. Well, that's a personal rant which has no real relevance to this post.

RE: Missed opportunity
By James Holden on 6/13/2007 1:55:59 AM , Rating: 2
Anyone know what panel its using?

RE: Missed opportunity
By DeepBlue1975 on 6/14/2007 8:52:39 AM , Rating: 2
GREAT point.
If notebooks will keep on travelling all the way off portability (15.5 pounds? a 20" screen size? who would seriously consider running about the world carrying such an oversized thing? I'm sure my mid tower full of crap does not outweight this by much...), they will have to show off they can offer the same usability as a desktop machine, just because this kind of "portable" is going for the niche market of those wanting to replace their desktops for this "bulky but not as much as any desktop" machines.
The first thing to consider is a keyboard which actually takes advantage of a size like that (hey, if my 20" wide format LCD does not "outwide" my ms natural 4000 keyboard, why a 20" wide format NB can't sport at least an useful keyboard?)
If all you offer is just a very big screen, I'd rather get a smaller notebook and when at home, hook it up to a big LCD (something in the lines of 24" or larger, even 20"), and yet I could be comfortable carrying it around (and then, the small keyboard problem could perfectly be looked over, as you get a portable size in turn).
For all that "desktop like" hardware inside, you can still put that and so much more in a desktop for much less money, as I guess, portability and battery life are not this machine's selling point.

From my point of view, this can't replace an almost half-cost desktop and can't serve as a normal notebook cos of size and, I bet, battery life.
I think this will be targeted to something like a niche inside a niche, and only those whose work really takes advantage of that big a screen and have to travel a lot will find machines like this useful.

lan party-ers? Maybe... But I doubt an x2600xt could be that well suited to hardcore gaming at the resolution of a 20 incher.

RE: Missed opportunity
By Googer on 6/15/2007 5:26:48 AM , Rating: 2
RE: Missed opportunity
By Googer on 6/15/2007 5:31:14 AM , Rating: 2
RE: Missed opportunity
By TheBaker on 6/15/2007 2:59:03 PM , Rating: 2
Bear in mind the scale. That's a 20" screen there, so that keyboard is likely standard size keys.

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