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Print 74 comment(s) - last by Moishe.. on Jun 28 at 10:03 AM

As the much anticipated HP 20" HDX is on the horizon I thought it would be a good time to update everyone on what's happening on the inside.

It’s been awhile since I blogged on DailyTech. My new role as CTO of HP Gaming has left me almost breathless, thus I have found it difficult to keep up with the blog as of late. I wanted to start this article off to update you on what’s happening lately and I also wanted to speak a bit on the much anticipated HP 20” HDX.

As you may know, at HP we have three master brands, because no brand has endless elasticity and we want to serve multiple markets. We have Compaq, HP, and Voodoo. Compaq has been refreshed and is as lively a brand as ever – check out the new CQ logo, it’s pretty cool. We are witnessing great success in many markets with the Compaq brand. A typical Compaq is an aggressively priced no-nonsense series with straight forward configurations and top quality parts.

HP is positioned slightly higher than Compaq, with more configurability, more personalization, and certainly a broader range of quality devices. You have all probably seen the “Computer is Personal Again” campaign, and you’ll certainly see more of this as time goes on. Voodoo is at the top of the pyramid offering high touch configurations, a high level of personalization, fanatical customer service, and incredible performance.

The Voodoo brand allows us to take real innovations out of HP Labs and elsewhere within HP and integrate them into our devices quicker than normal. This brand positioning will start to make more sense in the coming months. Eight months after the acquisition of Voodoo things are rolling along intensely. Internally we have created a ton of excitement around our yet to be released product lines, and as we continue we are tweaking the business to allow us to move quicker.

These things take time, let’s not forget the official close date of the acquisition was October 1st, and we promise to start launching products in 2007. The best way I can describe this process is when Lamborghini and Audi got together they made some significant changes at both companies. As they leverage each others’ strengths they are creating some of the most fantastic cars in the world.

You guys have probably read the stories on the internet about the upcoming much anticipated HP 20” HDX notebook. I have personally seen this monster mature from when it was a wooden model to after it was born. First let’s start by saying that this notebook is absolutely kick ass, and whether they like it or not it’s going to rip the competitions odd looking 20” a new hole. There is no doubt in my mind that they will be oversold.

The design is lean and very compelling – it was designed for the higher end mainstream space, the unique hinge allows for a more natural feeling when using such a large display. The mechanicals are complex, yet so well designed that it’s somewhat amazing that the team pulled it off! The HP notebook team has done some amazing things in the last few years. Lately they have stepped out of the norm and started to create some extremely compelling designs that meet high form and function together. The HP 20” HDX was originally conceived by the notebook design team before the gaming business units was even setup! So to be clear, the gaming business did not design this notebook, which is pretty wild considering this notebook is perfect for gaming (I should mention that the HP 20” HDX plays games better than 98% of the gaming notebooks on the planet (with MAX MAX MAX settings) and it seems to be priced to compete). Yes, the media speculated, but the bottom line is notebooks take much longer than 8 months to complete.

This should give you a good indication of where we’re going, since the gaming group is fortunate enough to be able to knowledge share with the notebook team.

Since the acquisition we have been provided with resources to allow us to design compelling devices that we feel our customers will fall in love with. As such we are working to create some pretty masterful machines which you will see released in the future. Our systems are somewhat complex – and they are anything but conventional.

We are placing some big bets in this space, and believe me you will know when we launch a product. There will be absolutely no mistaking our creations for anything else. Of course I cannot explain why yet, but dreams will become reality very soon. Yeah I know, “talk talk talk”, but we think it’s better that we remind you that we’re still here – and that’s not going to change.

Rahul Sood
CTO HP Global Gaming
www.rahulsood.com



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This is not a blog.
By ahkey on 6/12/2007 4:16:46 AM , Rating: 4
This "blog" should begin at "You guys have probably read the stories.."

Rahul, you need to learn the difference between a blog and a press release. Blogs can be just as opinionated (if not more so) but should not descend into company history, promises that "brand positioning will start to make more sense" or comments about how "cool" the new CQ logo is.

This is a site for hardware enthusiasts - we don't care how "MAX MAX MAX" we will be able to play our games. Show us some actual specs (hardware, clocks, screen response time) and we'll make our own informed decision when benchmarked reviews have come out.




RE: This is not a blog.
By Bremen7000 on 6/12/2007 9:39:32 PM , Rating: 2
I have to disagree with this and most of the other comments. I think people are confusing "blog" with "insider information page."

I view this blog entry as just a regular every-day blog from someone who happens to be working at a cool new job. Contrary to the above poster, I think everything above "You guys have probably read the stories.." is the blog part, with the rest of it being less true to the medium.

I think everyone's just spoiled and looking for insider info. It's just a blog, give it a break. Granted, I don't think DailyTech needs blogs at all and I generally don't like the lower quality of information a blog naturally contains, but that doesn't make this blog require some higher standard than the rest of what gets posted on DT's blogs.


RE: This is not a blog.
By dude on 6/12/2007 10:39:57 PM , Rating: 2
Seriously, this did read more of an ad than a blog. It did not get into any of the juicy details, which I was hoping for.

Note: I do not plan to buy this notebook, however, I am interested in a easy to transport laptop. I love the IBM T and X series, which, because I'm in the corporate refurbishing resale and recycling market, I am impressed with IBM's offerings, even their used/old ones.

I do agree though, HP has been getting better with their designs recently, however, I will still go with IBM. Dell are not my bag, since their designs are also good, but their construction is a total wash, especially since I have to service them in our recycling business.

This is not aimed at HP, but on larger notebooks, I _still_ do not understand _why_ nobody makes larger keyboards for larger notebooks?! Why leave a void of space there when a better keyboard can be used in it's place? Plus, the bottom plate of the keyboard can always act as a heatsink, which only works better if it was a larger keyboard with a larger heatplate!


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