Some credit the rapid growth of Blu-ray Disc movie sales in
2007 to the PlayStation 3’s release last November. Each PS3 console comes
equipped with a Blu-ray drive, making it a more than adequate movie player.
Regardless of whether or not the PlayStation 3 is partly a
“Trojan horse” for Blu-ray, the console’s boost on the demand for the format’s
high-definition movies is noticeable. In 2006, sales of HD DVD movies lead
Blu-ray, but beginning this year, the optical format supported by PS3s has led the charts
every month.
Although Microsoft has said on numerous occasions that it
has no plans to put an HD DVD drive inside the Xbox 360, Toshiba the
manufacturer of the HD DVD add-on for Xbox 360 has its own plans to get its
high-def format as standard equipment.
According to a Reutersstory, Toshiba senior VP Hisatsugu Nonaka said that his company should
employ similar tactic with its laptop computers as Sony has with its PS3 – to
make the drive standard issue with hardware.
“The demand is there: people want to watch their favorite
movies in high-definition on the road,” he told reporters at a news conference.
Should Toshiba choose to add HD DVD in its laptops, millions
of HD DVD-capable machines would enter the market every year. Toshiba shipped
9.2 million laptops in 2006, according to the IDC.