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Microsoft ships its one millionth Zune ahead of schedule

Microsoft shipped its one millionth Zune MP3 player after nine months on the market according to Robbie Bach, president of Microsoft's Entertainment and Devices Division. The company had originally expected to top the one million mark in June, but the company achieved the feat a month early.

"We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share," said Bach. "It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move."

Even though Microsoft shipped over a million Zunes, it's still well behind segment leader Apple which recently celebrated its 100 millionth iPod sold after nearly six years on the market. As of February 2007, the iPod commanded 73.7 percent of the MP3 player market. Microsoft's 2.4 percent share was good enough for fourth place behind SanDisk and Creative Labs.

Microsoft is expecting a rather large uptick in sales leading up to the 2007 holiday season. The company is building a new manufacturing plant in China which will produce a second-generation HDD-based Zune along with a flash-based Zune.

In the mean time, Microsoft is likely to add firmware updates to existing Zunes to further enhance their capabilities. New MP3 player entries on the market such as SanDisk's Sansa Connect offer wireless downloading functionality that many assumed the Zune would feature from the start.

"As to the Wi-Fi, we think the idea of these devices being connected where you want them connected is very important. That's why we shipped the original Zune with Wi-Fi built in, remarked Bach. "The cool thing about that is, the innovation can all be in software. Wi-Fi is an important area. We'll see how that SanDisk project does."

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By Pirks on 5/28/2007 8:41:13 PM , Rating: 0
That is assuming as well that the information your getting off wikipedia is accurate
I have at least wikipedia as a reference and you have nothing. Wikipedia is obviously better than nothing.
that is not a weak market share
I call market share of 15% a dud and you don't call it a dud. Fine, let's agree on our definitions of dud being different. Still, cited 10% of market share for Zune (MS cited it somewhere, even if this is a fake number I can still use it since MS mentioned it, and you trust MS, right?) is not very far from Xbox market share of 15%. I call 10% of Zune market share a dud, and 15% of Xbox market share is also a dud for me, maybe not EXACTLY the same but of the same order of magnitude at least. Let's call it a slightly bigger dud, okay? :-)
What was that by the time the seventh generations released?
This is what I was talking about from the beggining, glad you finally noticed that.

I said: what would be the market share of the next gen Zune, a second gen, a flash, or a flash second gen, whatever, call it a second wave Advanced and Seriosucly Improved Zune if you like... I said that it has a chance of success because the second wave of Xboxes (called Xbox 360) had smashing success compared to the first wave.

You calling me moron only shows your level of intelligence - you can't even understand what I'm saying in my posts. I hope this post cleared things a bit for you and you understand me better now :-)

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