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Nintendo has high hopes for the Wii game console

Nintendo of America Senior Vice President of Marketing and Corporate Communication George Harrison boldly predicted sales of more than 35 million Wii consoles in the United States by 2012.  More than 2.5 million Wiis have been sold, putting it in second place behind the Microsoft Xbox 360 game console.  

Wii sales surpassed Sony PlayStation 3 and Xbox 360 sales over the past four months.  The PlayStation 2 still dominates overall console sales, with more than 38 million sold over seven years.  The PS2 outsold the Xbox 360 and PS3 in the month of April.

In a recently published interview with Bloomberg, Harrison confirmed Nintendo is increasing production at factories in China because of the high demand. "Demand is much greater than we anticipated.  A year ago no one thought we would be in this position," Harrison said.

Analysts have not had the same enthusiasm over estimated Nintendo Wii sales figures.  "The 35 million target is a bit too optimistic for now as it seems the Wii is targeting light gamers, but the U.S. market has a lot of hard-core game players," said Etsuko Tamura, Mizuho Investors Securities Co. analyst.

While the company confirmed that there are no immediate price cuts on the horizon, Nintendo also does not have any plans on upgrading the hardware used in the Wii.  Graphical and hardware inferiority was never an issue for Nintendo, as the console is still able to attract casual gamers.



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By psychobriggsy on 5/23/2007 6:04:53 PM , Rating: 2
Wish I had the time to play with my wii some more :(

Also it's putting me off buying a HDTV, so it's saving me money.

With increased manufacturing, Nintendo can arrange better mass purchase deals, thus cutting the cost to manufacture and increasing their profits (what? you thought I'd say they'd pass on the savings whilst they're selling out?!) along with the natural drop in component prices over time. If they drop the price to $199 for this Christmas then they can continue selling out for another year I expect. Especially with some of the titles coming out later this year, and the online-enabled games as well (hey Nintendo, make Wii Spurts work with the online service eh?)...




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