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Nintendo has high hopes for the Wii game console

Nintendo of America Senior Vice President of Marketing and Corporate Communication George Harrison boldly predicted sales of more than 35 million Wii consoles in the United States by 2012.  More than 2.5 million Wiis have been sold, putting it in second place behind the Microsoft Xbox 360 game console.  

Wii sales surpassed Sony PlayStation 3 and Xbox 360 sales over the past four months.  The PlayStation 2 still dominates overall console sales, with more than 38 million sold over seven years.  The PS2 outsold the Xbox 360 and PS3 in the month of April.

In a recently published interview with Bloomberg, Harrison confirmed Nintendo is increasing production at factories in China because of the high demand. "Demand is much greater than we anticipated.  A year ago no one thought we would be in this position," Harrison said.

Analysts have not had the same enthusiasm over estimated Nintendo Wii sales figures.  "The 35 million target is a bit too optimistic for now as it seems the Wii is targeting light gamers, but the U.S. market has a lot of hard-core game players," said Etsuko Tamura, Mizuho Investors Securities Co. analyst.

While the company confirmed that there are no immediate price cuts on the horizon, Nintendo also does not have any plans on upgrading the hardware used in the Wii.  Graphical and hardware inferiority was never an issue for Nintendo, as the console is still able to attract casual gamers.

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That's a a lot of Wii
By OxBow on 5/23/2007 5:08:05 PM , Rating: 2
The Wii will continue to sell well because it's A- Popular, B- Cheap, and C- Ubiquitous. I bought one as an impulse buy at WalMart (I know, it's the heart of the Evil Empire and cruel to puppies, but I needed some batteries). I happened to see it on the shelf and thought my wife would enjoy it for Mother Day. I got it, she likes it and my son succeeded in busting his knuckles while playing it.

The Wii will come down in price, probably this fall, and by 2012 will probably be cheap as dirt and as ubiquitous as DVD players are now. If only they'd play DVD's.

Nintendo will continue to milk this cow for as long as they can. I doubt they'll come out with an HD version for a while. HD isn't their strong suit, they'd be entering a crowded field and fighting their way uphill the entire time. I'd expect them to continue to pump out their standard stock and trade of plain and simple, yet fun, games and enjoy the profits for as long as they can.

It's quickly becoming apparent that porting to the Wii is at best a break even proposition. It run's games made for it well, but ports are more likely to miss than hit. This trend will only increase as the differences between the three consoles continue to widen. That leaves Nintendo back in the position of producing their own exclusives, a place they are comfortable in.

The real trick here for them is that in today's dollars, $250 isn't that much money. A lot of people will spend that just to see what the hype is about. To hit 35 million by 2012 they'll have to sell around 580,000/month worldwide. That's not that big of a leap if they can get their production up to that level. Since the console is pretty simple, they should have little trouble making good on this promise.

RE: That's a a lot of Wii
By peritusONE on 5/23/2007 7:34:17 PM , Rating: 2
To hit 35 million by 2012 they'll have to sell around 580,000/month worldwide. That's not that big of a leap if they can get their production up to that level.

If you check the article title again, they are forecasting 35 million by 2012 in the United States alone. Wikipedia states 7.26 million units sold, which means they have 27.74 million units to sell. Including the entire month of May (since sales are done month to month, April was the last measurement), they have 56 months to reach that goal. That comes in at just under 500k units per month on average. Impossible? Not quite. But a very tough goal on their part, especially once the "new" wears off and people start to forget that they even own the console. I think that one of the biggest helpers in selling consoles is word of mouth.

However, I would've never dreamed the DS would be as popular as it is now, so Nintendo can definitely do it.

With that said, I don't like the Wii one bit, and if I have my say, I'll never buy one given it's current state and future.

RE: That's a a lot of Wii
By Axbattler on 5/23/2007 9:21:39 PM , Rating: 2
2.75 million sold in North America assuming the Wiki sources is reliable. I assume this includes countries other than the US. So the original estimate is probably not far... except that the target is the US and not worldwide. Assuming that this article is accurate (, then the Wii is not exactly on track to meet that target. What I am wondering is whether it is due to supply shortage (I do not live in the US), if reflects the demand.

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