Nintendo of America Senior Vice President of Marketing and
Corporate Communication George Harrison boldly predicted sales of more than 35 million
Wii consoles in the United States by 2012. More than 2.5 million Wiis
have been sold, putting it in second place behind the Microsoft Xbox 360 game
Wii sales surpassed Sony PlayStation 3 and Xbox 360 sales over the past four
months. The PlayStation 2 still dominates overall console sales, with
more than 38 million sold over seven years. The PS2 outsold the Xbox 360
and PS3 in the month of April.In
a recently published interview with Bloomberg, Harrison confirmed
Nintendo is increasing production at factories in China because of the high
demand. "Demand is much greater than we anticipated. A year ago no
one thought we would be in this position," Harrison said.
Analysts have not had the same enthusiasm over estimated Nintendo Wii sales
figures. "The 35 million target is a bit too optimistic for now as
it seems the Wii is targeting light gamers, but the U.S. market has a lot of
hard-core game players," said Etsuko Tamura, Mizuho Investors Securities
While the company confirmed that there are no immediate price cuts on the
horizon, Nintendo also does not have any plans on upgrading the hardware used
in the Wii. Graphical and hardware inferiority was never an issue for
Nintendo, as the console is still able to attract casual gamers.
quote: Maybe on the Wii2?
quote: To hit 35 million by 2012 they'll have to sell around 580,000/month worldwide. That's not that big of a leap if they can get their production up to that level.