Competition in the cable and television industry is as fierce as it is in the IT industry. This week, two major television giants DirecTV and Comcast go up against each other in a case over false advertising. DirecTV filed a lawsuit against Comcast this week over an ad campaign that DirecTV claims is untrue.
According to the suit, DirecTV charges Comcast with not only false advertising but also deceptive business practices in print, radio and Internet ad campaigns. Comcast's advertisements make claim that satellite subscribers feel that Comcast's cable HDTV service provides higher quality images.
In a bold statement, one of Comcast's ads claim, "Comcast wins the HD Picture Challenge, Satellite customers agree: HD looks better with Comcast."
DirecTV representatives indicated that there's no substantial evidence for Comcast's claim that its service is better. "The magid survey upon which Comcast relies does not provide or sufficiently substantiate the propositions for which Comcast cites the survey," the suit said. "Comcast's advertising and promotional claims, including the aforementioned, are literally false."
Comcast representatives indicated that the company stands behind the results of its survey.
Late last year, Time Warner sued DirecTV for the same, claiming that DirecTV produced false ads. DirecTV produced ads claiming that people would not be able to watch certain NFL football games without subscribing to its services. The ads appeared in newspapers nationwide.
quote: I have directv because I get more channels I actually want to watch, and it works out cheaper than cable, and the picture quality is about 30% better than cable's. More HD channels right now, better picture quality, cheaper price.
quote: let's see now 8 Mbps vs. 1.5 Mbps, sounds like cable is faster now doesn't it? except that 8 is a higher latency network so fast small communications are laggy compared to dsl which is you your central office connection point and then the router/gateway and bam your on the internet. now also look at the average download speeds from most web sites are capped per connection to 1.5, when more than one individual arrives and requests a page, to avoid choking their server bandwidth...
quote: also look at gaming, if you play any online first person shooters you hear all the cable internet people complaining of lag and "damn comcast". I hear "damn comcast" so much it's become kind of a new "leet speak" term like pwnd.