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Last year Time Warner Sued DirecTV for false advertising; now it's time for Comcast to join the party

Competition in the cable and television industry is as fierce as it is in the IT industry. This week, two major television giants DirecTV and Comcast go up against each other in a case over false advertising. DirecTV filed a lawsuit against Comcast this week over an ad campaign that DirecTV claims is untrue.

According to the suit, DirecTV charges Comcast with not only false advertising but also deceptive business practices in print, radio and Internet ad campaigns. Comcast's advertisements make claim that satellite subscribers feel that Comcast's cable HDTV service provides higher quality images.

In a bold statement, one of Comcast's ads claim, "Comcast wins the HD Picture Challenge, Satellite customers agree: HD looks better with Comcast."

DirecTV representatives indicated that there's no substantial evidence for Comcast's claim that its service is better. "The magid survey upon which Comcast relies does not provide or sufficiently substantiate the propositions for which Comcast cites the survey," the suit said. "Comcast's advertising and promotional claims, including the aforementioned, are literally false."

Comcast representatives indicated that the company stands behind the results of its survey.

Late last year, Time Warner sued DirecTV for the same, claiming that DirecTV produced false ads. DirecTV produced ads claiming that people would not be able to watch certain NFL football games without subscribing to its services. The ads appeared in newspapers nationwide.

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RE: Regulation
By drebo on 5/25/2007 7:49:08 PM , Rating: 2
You know, I wouldn't mind the high price if it were worth paying. As in, if it were the best possible connection. But it's not. Nowhere near it. I don't mind paying a premium for a premium service, but this certainly is not a premium service.

When I go to the car wash, I pay a little extra for the wax, because I know I'm getting a better deal. Where I live, cable internet (Charter, specifically) has a monoply on broadband. I know for an absolute fact that they are not using their network to its potential. Why not? Well, it sure as hell isn't for the benefit of their customers. It's because there's nothing forcing them to. They know their customers have no other choice, so they continue to rape them with ungodly rates. Not only that, but they nickel and dime customers as well. What broadband company charges a monthly fee for the modem? None I've ever worked with before, that's for damn sure.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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