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Last year Time Warner Sued DirecTV for false advertising; now it's time for Comcast to join the party

Competition in the cable and television industry is as fierce as it is in the IT industry. This week, two major television giants DirecTV and Comcast go up against each other in a case over false advertising. DirecTV filed a lawsuit against Comcast this week over an ad campaign that DirecTV claims is untrue.

According to the suit, DirecTV charges Comcast with not only false advertising but also deceptive business practices in print, radio and Internet ad campaigns. Comcast's advertisements make claim that satellite subscribers feel that Comcast's cable HDTV service provides higher quality images.

In a bold statement, one of Comcast's ads claim, "Comcast wins the HD Picture Challenge, Satellite customers agree: HD looks better with Comcast."

DirecTV representatives indicated that there's no substantial evidence for Comcast's claim that its service is better. "The magid survey upon which Comcast relies does not provide or sufficiently substantiate the propositions for which Comcast cites the survey," the suit said. "Comcast's advertising and promotional claims, including the aforementioned, are literally false."

Comcast representatives indicated that the company stands behind the results of its survey.

Late last year, Time Warner sued DirecTV for the same, claiming that DirecTV produced false ads. DirecTV produced ads claiming that people would not be able to watch certain NFL football games without subscribing to its services. The ads appeared in newspapers nationwide.



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RE: Regulation
By mxzrider2 on 5/25/2007 5:13:34 PM , Rating: 3
i don't want government involvement in cable or broadband service. what i want is more companies striving for the effort. too bad where im at the little guy ( us cable.) sucks worse than comcast or direct tv. both of which are good to me at my two houses. ( i have both dtv and comcast.) i have direct tv where i cant get comcast. and one of the real reasons i have comcast in my house in town is because broadband was faster than dsl at the time i got got . just recently dsl cought up in my area.


RE: Regulation
By Newspapercrane on 5/25/2007 7:22:58 PM , Rating: 2
Where I'm at, we don't even have a little guy.

We can't get DSL in most parts (I live in one of the few parts of town where you can.) It's comcast, and direct TV, but due to buildings most of the southern sky is blocked. For our television service and broadband service, it's comcast, or nothing.


RE: Regulation
By jadedeath on 5/26/07, Rating: -1
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot

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