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Print 21 comment(s) - last by Ravenlore.. on May 21 at 12:23 PM

Microsoft picks up an internet ad firm for a hefty sum

 Microsoft Corp. announced today it will acquire aQuantive, Inc. for $6 billion, roughly $66.50 per share in an all cash transaction.  This will be the largest purchase the software giant has ever made, spending roughly three times as much money as it has on any other company.  The company’s goal is to provide the advertising industry with an internet-wide advertising platform and a set of tools and services that help its constituents bring in the highest possible return.

The acquisition of aQuantive will allow Microsoft to build and strengthen its relationships with advertisers, agencies, and publishers.  It will also help the software giant build and support next generation advertising solutions and environments such as cross media planning, video-on-demand and IPTV.  The combined technologies and portfolio provide for constituencies as follows:
  • Advertisers and ad agencies will benefit from a world-class media planning, buying and campaign management solution to drive maximum ROI and optimize their reach to audiences across the increasingly fragmented, interactive media landscape.

  • Media owners/publishers will gain access to best-in-class inventory optimization and monetization solutions across a full suite of rich media, video and targeting capabilities.

  • The broader advertising ecosystem will benefit from the leading interactive advertising agency, Avenue A | Razorfish, continuing to serve its impressive client roster, while also embedding the voice of the marketer into Microsoft’s next generation advertising solutions and services
"The announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet. Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all.” said Steve Ballmer, chief executive officer of Microsoft.

The deal is expected to be completed in the first half of Microsoft's fiscal year 2008.  The acquisition is not expected to have a significant impact on the financial guidance issued by the company.  aQuantive will continue to operate out of Seattle as part of Microsoft's Online Service Business.


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The masses and abuse
By Ravenlore on 5/21/2007 12:23:24 PM , Rating: 0
quote:
"The announcement represents the next step in the evolution of our ad network from our initial investment in MSN,.... icluding Xbox Live , Windows Live and Office Live,.... Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all.” said Steve Ballmer, chief executive officer of Microsoft.


Hmm lest just see what they mean later when all the adds come up. An 90% ownage in the browser market does make people abusive. If you think this will drive the masses away, when most mags already say Firefox is just as good if not better, then you overestmate the general public. Why is all the programs intagrated Ohhh because most of the masses will just use what is there amd will not even look for another program to do what they alredy have.

I have to say that seeing how MS got into GUI after Apple, into word processing after WORD PERFECT, into browsers after NetS, into homepage, and online after AOL, Into games after PS2 into search engines after Google, And now into advertising after Google. ( I am sure they copied a lot more but just a short list here)

And again like all the rest advertising will be intergrated into their established framework. People say that it will not work because if people do not like it they will go else were for something better. HAHAHAHa yea, just like everything else people will be abused and the minority of people who know already use something else. The masses will just take it in the rear like everything else MS has bent them over plenty of times and this time is no exception. Not to mention the MS fans who gladly bend over and defend MS to the end.




"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997











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