Microsoft Acquires Ad Firm aQuantive for $6 Billion
May 18, 2007 11:47 PM
comment(s) - last by
Microsoft picks up an internet ad firm for a hefty sum
Microsoft Corp. announced today it will
acquire aQuantive, Inc.
for $6 billion, roughly $66.50 per share in an all cash transaction. This will be the largest purchase the software giant has ever made, spending roughly three times as much money as it has on any other company. The company’s goal is to provide the advertising industry with an internet-wide advertising platform and a set of tools and services that help its constituents bring in the highest possible return.
The acquisition of aQuantive will allow Microsoft to build and strengthen its relationships with advertisers, agencies, and publishers. It will also help the software giant build and support next generation advertising solutions and environments such as cross media planning, video-on-demand and IPTV. The combined technologies and portfolio provide for constituencies as follows:
Advertisers and ad agencies will benefit from a world-class media planning, buying and campaign management solution to drive maximum ROI and optimize their reach to audiences across the increasingly fragmented, interactive media landscape.
Media owners/publishers will gain access to best-in-class inventory optimization and monetization solutions across a full suite of rich media, video and targeting capabilities.
The broader advertising ecosystem will benefit from the leading interactive advertising agency, Avenue A | Razorfish, continuing to serve its impressive client roster, while also embedding the voice of the marketer into Microsoft’s next generation advertising solutions and services
"The announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet. Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all.” said Steve Ballmer, chief executive officer of Microsoft.
The deal is expected to be completed in the first half of Microsoft's fiscal year 2008. The acquisition is not expected to have a significant impact on the financial guidance issued by the company. aQuantive will continue to operate out of Seattle as part of Microsoft's Online Service Business.
This article is over a month old, voting and posting comments is disabled
RE: I hope this won't lead to in-Word advert
5/21/2007 11:06:40 AM
Guess that one guy that likes Clippy reads DT. =P
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
Facebook Will Force Android, iOS Users to Use Messenger App This Week
July 29, 2014, 11:26 AM
Amazon Launches 3D Printing Store
July 28, 2014, 1:00 PM
Google to Announce $1 Billion Twitch Purchase
July 25, 2014, 12:33 PM
Quick Note: European Central Bank Hacked, Personal Information Stolen
July 24, 2014, 5:20 PM
EU Privacy Watchdogs Meet with Google Over "Right to be Forgotten" Requests
July 24, 2014, 12:29 PM
Report: New UK Broadband Users Give Porn Filters the Shaft
July 23, 2014, 11:49 AM
Most Popular Articles
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
Report: Apple to Launch 12" Retina MacBook Air, 4K Desktop Product Later this Year
July 24, 2014, 4:33 AM
Pentagon's Priciest Project, F-35, Misses International Debut
July 25, 2014, 10:18 AM
Ford's Extensive Use of Aluminum in '15 F-150 Results in $395 Increase for Base Models
July 28, 2014, 3:02 PM
4.7" Samsung Galaxy Alpha Smartphone Coming Next Month
July 24, 2014, 8:28 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information