Microsoft Acquires Ad Firm aQuantive for $6 Billion
May 18, 2007 11:47 PM
comment(s) - last by
Microsoft picks up an internet ad firm for a hefty sum
Microsoft Corp. announced today it will
acquire aQuantive, Inc.
for $6 billion, roughly $66.50 per share in an all cash transaction. This will be the largest purchase the software giant has ever made, spending roughly three times as much money as it has on any other company. The company’s goal is to provide the advertising industry with an internet-wide advertising platform and a set of tools and services that help its constituents bring in the highest possible return.
The acquisition of aQuantive will allow Microsoft to build and strengthen its relationships with advertisers, agencies, and publishers. It will also help the software giant build and support next generation advertising solutions and environments such as cross media planning, video-on-demand and IPTV. The combined technologies and portfolio provide for constituencies as follows:
Advertisers and ad agencies will benefit from a world-class media planning, buying and campaign management solution to drive maximum ROI and optimize their reach to audiences across the increasingly fragmented, interactive media landscape.
Media owners/publishers will gain access to best-in-class inventory optimization and monetization solutions across a full suite of rich media, video and targeting capabilities.
The broader advertising ecosystem will benefit from the leading interactive advertising agency, Avenue A | Razorfish, continuing to serve its impressive client roster, while also embedding the voice of the marketer into Microsoft’s next generation advertising solutions and services
"The announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet. Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all.” said Steve Ballmer, chief executive officer of Microsoft.
The deal is expected to be completed in the first half of Microsoft's fiscal year 2008. The acquisition is not expected to have a significant impact on the financial guidance issued by the company. aQuantive will continue to operate out of Seattle as part of Microsoft's Online Service Business.
This article is over a month old, voting and posting comments is disabled
RE: Let me go to the ATM
5/19/2007 9:34:44 AM
Bad analogy dood. You compared gas prices, which is really ripping off it's customers royally, to the prices of ms's products in order to make ms's prices sound more reasonable.
A prime example of overpriced is the price of ms office.
..And $60 at outback for two people is a rippoff too, I haven't been to outback in years but I can tell you I could do a lot better for a lot less.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
"Mo' Money", Less Problems: Google Offers Cold Hard Cash for Finding Its Browser Bugs
October 1, 2014, 3:04 PM
eBay to Spin Off PayPal Business Next Year
September 30, 2014, 7:28 AM
Facebook to Use Your Browsing Data to Sell Offsite Display Ads
September 29, 2014, 3:52 PM
After Microsoft Complains, EU Rejects Google's Search Settlement for Second Time
September 23, 2014, 4:58 PM
Microsoft Expands Free Office 365 to All College Students
September 22, 2014, 3:21 PM
Apple Adds New Password Protection for Third Party iCloud Apps
September 17, 2014, 8:50 PM
Most Popular Articles
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
Update: Apple Releases iOS 8.0.2 Update to Make Up for Botched 8.0.1 Release
September 25, 2014, 8:19 PM
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
TiVo Mega Features 24TB of Storage, Can Record Three Years* Worth of TV Content
September 8, 2014, 8:45 AM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information