Apple Sued for Deceptive MacBook and MacBook Pro Advertising
May 18, 2007 2:00 PM
comment(s) - last by
Lawsuit claims LCD screens on Apple's current notebooks are not capable of millions of colors
Apple Inc. has been in and out of the courtroom a number of times
this year for patent infringements
mostly to defend its iPhone
. This week, Apple finds itself in the courtroom again, this time facing a class action lawsuit alleging the
LCD screens on its MacBook and MacBook Pro laptops are substandard
. The claim also alleges Apple advertised its screens as being superior, but knowingly shipped screens that did not meet its original claims.
The class action lawsuit points out the glossy screens Apple introduced with the launched of its MacBook last year. Apple advertised that the new glossy screens provided users with deeper blacks and whites that are more vibrant. However, many customers experienced graininess and sparkling effects common to dithering techniques, according to the lawsuit.
According to the complaint:
Many such dissatisfied purchasers were chastised by Apple agents and employees for being too picky about their assessments of the quality of the display. Other dissatisfied purchasers were told that they were imagining the complained about defects.
The complaint also points out that many of the disgruntled customers posted messages on Apple's own forums only later to have their posts moderated or completely removed by Apple forum administrators.
"It appears that Apple has engaged in substantial editing of the posts on the discussion forum," the lawsuit indicates.
The lawsuit alleges Apple uses dithering techniques to create an illusion of colors that don't actually exist. In fact, the lawsuit claims if a MacBook or MacBook Pro users installs Windows XP, they will notice superior image quality in areas such as gradients. The test seems to indicate Apple is using some sort of software at work in OS X.
"The displays are only capable of displaying the illusion of millions of colors through the use of a software technique referred to as 'dithering'," the lawsuit claims.
This article is over a month old, voting and posting comments is disabled
RE: True, but Apple is the wrong company to sue
5/19/2007 5:51:21 PM
I've been miffed, too, ever since I first shopped for an LCD monitor. The problem is that panel manufacturers are NOT required to distinguish between methods of producing color. By the book, these panels produce 16 million colors. Legally, these statements ARE true. Apple is guilty of nothing, and all 6-bit panels will still continue to be spec'd at 16 million colors for the duration of this suit, and after... until those standards are changed.
I agree wholeheartedly that this information is deceptive. It is
. But, at present, Apple has done nothing wrong, because the deception is in the standard. Until that standard is changed, there is no culpability
, for no deception has occured. Recognizing that there is deception, we are obligated first to set in place a recognition of that deception (which happens to exist at a level which is independent of Apple), and only then is there a way to hold individual violators accountable.
I know this sounds like a technicality. But lawsuits like this actually can endanger the cause they intend to champion. The issue of the deception inherent in the 6-bit panel specs becomes entangled in a suit that's not directed
at identifying and criminalizing that deception (after all, why are the manufacturers themselves, all other distributors, and the creators of the standards not culpable?). Perhaps the judge will steer the case to this point. Perhaps not. If s/he does
, and if Apple wins, then a case is on the books that is not ABOUT panel standards, but has them entangled with the case... the standards, having won out
may be much harder to challenge
if/when the issue is finally brought to court.
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
Apple, Cisco Extend Negotiations on iPhone Trademark
February 2, 2007, 9:05 AM
OPTi Initiates Patent Infringement Lawsuit Against Apple
January 18, 2007, 5:58 PM
Apple Sued for iPod Monopoly, Defective iBooks
January 2, 2007, 3:39 AM
5 Top Rated Printers for Home or Small Office
July 29, 2016, 10:44 PM
5 Excellent Cable Modems: Buy Your Own and Avoid Rental Fees
July 28, 2016, 8:44 PM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Apple's New "Magic" Peripheral Line Packs High Tech, High Prices
October 13, 2015, 9:39 PM
Samsung Adds 2 TB 850 EVO, PRO SSDs for $800, $1000
July 7, 2015, 4:23 PM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
Most Popular Articles
Say Goodbye to Data Plans - Sprint and T-Mobile offer Unlimited Data
August 22, 2016, 6:12 AM
2 NEW PlayStation 4 Models - Unveiling September 7th
August 23, 2016, 6:23 AM
Uber - Everyone's Autonomous Car Driver?
August 20, 2016, 6:01 AM
iPhones May Get Curved Screens Next Year
August 24, 2016, 6:45 AM
Lenovo vs. Asus vs. HP - Best Laptop Under $500.00
August 19, 2016, 4:00 AM
Latest Blog Posts
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information