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Intel set to cut prices ahead of AMD's "Barcelona" launch

Last week, AMD talked about its desktop plans for the upcoming year in Sunnyvale, California. Although AMD showed its upcoming desktop processor running in single and dual-socket configurations, the company chose not to announce an official launch date for its next-generation desktop processors. According to Robert Rivet, AMD executive vice president and CFO, however, AMD's next-generation processors will be ready by Christmas.

Despite how distant the possible December launch date of AMD's native quad-core desktop processors may seem, Intel is already stepping up the competition and will be instituting a series of aggressive price cuts in July. We originally reported these major price cuts, which will be targeting Intel's quad-core desktop and server processors, in March. At the time, we didn't know the official date of when the price cuts would take place. We can confirm today that the price cuts will take place on July 22.

Intel Core 2 Quad
Model
Core
Frequency
L2 Cache
FSB July 22
Pricing
QX6800 2.93 GHz 8MB 1066 MHz
$999
Q6700 2.66 GHz 8MB 1066 MHz
$530
Q6600 2.40 GHz 8MB 1066 MHz
$266

The first part of the price cuts will center on Intel's quad-core desktop processors. The Q6600, which Intel launched in February, currently sells for $530 in quantities of 1000. When the product was originally launched, it was priced at $851 in quantities of 1000. The next round of price cuts will effectively lower the price to $266. The selling price of the Intel QX6700 will also be lowered, coming in at $530 by the end of July.

Intel Quad Core Xeon DP
Model
Core
Frequency
L2 Cache
FSBJuly 22
Pricing
X53653.00 GHz 8MB 1333 MHz
$1172
X5355 2.66 GHz8MB 1333 MHz
$744
E5345 2.33 GHz 8MB 1333 MHz
$455
E5335
2.00 GHz 8MB1333 MHz
$316
E53201.86 GHz 8MB 1066 MHz
$256
E5310
1.60 GHz 8MB1066 MHz
$209
L53201.86 GHz 8MB 1066 MHz
$320
L5310
1.60 GHz 8MB1066 MHz
$273

Intel is also slashing the prices of its quad core Xeon DP processors. The flagship Xeon DP X5355 will see its introductory $1172 price drop to a more manageable $744. Likewise, Intel's slowest 1333MHz FSB Xeon DP processor will drop to $316 while the Intel's two low-voltage Xeon DP L5320 and L5310 processors will fall to $320 and $273 respectively.




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AMD becomes more user friendly
By crystal clear on 5/16/2007 1:22:20 PM , Rating: 1
Part of AMD's strategy in keeping computer makers, and motherboard manufacturers happy is an easy upgrade path to Phenom. .

Phenom dual- and quad-core processors will support AMD's current packet and socket configuration for motherboards, called AM2, along with any chipset currently used with AMD products.


About the same time Phenom ships, AMD will release a new configuration, AM2+, that will contain enhancements specific to the quad-core design, David Schwarzbach, marketing manager for AMD's desktop division, said. The company also will ship a new chipset, called the 790. Enhancements in AM2+ include the ability to allocate power and memory to individual processors, depending on their needs in accomplishing particular tasks.

In upgrading a motherboard for Phenom, however, OEMs or power users will need to upgrade the BIOS (Basic Input/Output System).
AMD is offering what it calls a "hybrid BIOS" that can be used with AMD Athlon and Phenom.

This is expected to be the option most companies use.

A BIOS specific for Phenom will be released with AM2+ configurations, along with a new motherboard reference design, codenamed Wahoo.

Improvements in Phenom in comparison to older AMD chips include a doubling of the floating point unit to 128 bits, and a shared L3 cache reserve, which means it can be used dynamically be each of the cores.

AMD currently offers a socket platform called QuadFX for inserting two duo-core chips on a motherboard.
The platform, as part of AMD's easy upgrade strategy, also will support two quad-core chips.
AMD plans to ship a socket platform specific to Phenom, codenamed FASN8, which will ship at the same time as AM2+.

Conclusions-

1) AMD appears to have done a lot of talking with OEMs/ODMs/Vendors/etc & ofcourse the USERS/Buyers.
The purpose being to exactly define their requirements.
Based on these discussion it has planned/developed its stratergies.

2)Intel with its price cuts stratergy will ofcourse succeed in the short term.
AMD uses a different approach-they concentrate on the whole package,its more comprehensive/effective in the long term..
CPU+SOCKETS+CHIPSETS+MOBO/BIOS+MEMORY+GPU.(Packag e)

3)The UPGRADE path with AMD is cost effective/easy/practical
& ofcourse flexible.

4)Its ultimately the buyers that will decide what good for them.
The best statergy for the buyers would be "to wait it out"
dont upgrade now & dont rush.




By crystal clear on 5/17/2007 8:55:27 AM , Rating: 1
This just to back up what I was talking about-now here straight from the SOURCE-

Let customer transitions, not technology, drive your roadmaps: Q&A with Patrick Patla, director, server/workstation division of AMD (part 1)

During the recent introduction of AMD's new Quad-Core Opteron (Barcelona) series CPUs for the server market, Patrick Patla, director, server/workstation division of AMD sat down with Digitimes to give an exclusive interview covering AMD's progress in the server market, its strategy to deliver platform longevity, and the company's views over future developments in server technologies.

Also present from AMD were Steve Demski, product manager, server/workstation marketing and Mario Cooper, division manager, server/workstation technology enabling and infrastructure development

http://www.digitimes.com/systems/a20070517VL200.ht...


RE: AMD becomes more user friendly
By Ratwar on 5/19/2007 7:28:00 PM , Rating: 2
Intel with its price cuts stratergy will ofcourse succeed in the short term. AMD uses a different approach-they concentrate on the whole package,its more comprehensive/effective in the long term..
CPU+SOCKETS+CHIPSETS+MOBO/BIOS+MEMORY+GPU.(Packag e)


Ummm... no... Intel is the company that focuses on the whole package. Probably the most successful consumer 'package' has been Intel's Centrino. Intel has been concentrating on the whole picture for a few years, while AMD only now starting to enter that field.


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