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Intel set to cut prices ahead of AMD's "Barcelona" launch

Last week, AMD talked about its desktop plans for the upcoming year in Sunnyvale, California. Although AMD showed its upcoming desktop processor running in single and dual-socket configurations, the company chose not to announce an official launch date for its next-generation desktop processors. According to Robert Rivet, AMD executive vice president and CFO, however, AMD's next-generation processors will be ready by Christmas.

Despite how distant the possible December launch date of AMD's native quad-core desktop processors may seem, Intel is already stepping up the competition and will be instituting a series of aggressive price cuts in July. We originally reported these major price cuts, which will be targeting Intel's quad-core desktop and server processors, in March. At the time, we didn't know the official date of when the price cuts would take place. We can confirm today that the price cuts will take place on July 22.

Intel Core 2 Quad
Model
Core
Frequency
L2 Cache
FSB July 22
Pricing
QX6800 2.93 GHz 8MB 1066 MHz
$999
Q6700 2.66 GHz 8MB 1066 MHz
$530
Q6600 2.40 GHz 8MB 1066 MHz
$266

The first part of the price cuts will center on Intel's quad-core desktop processors. The Q6600, which Intel launched in February, currently sells for $530 in quantities of 1000. When the product was originally launched, it was priced at $851 in quantities of 1000. The next round of price cuts will effectively lower the price to $266. The selling price of the Intel QX6700 will also be lowered, coming in at $530 by the end of July.

Intel Quad Core Xeon DP
Model
Core
Frequency
L2 Cache
FSBJuly 22
Pricing
X53653.00 GHz 8MB 1333 MHz
$1172
X5355 2.66 GHz8MB 1333 MHz
$744
E5345 2.33 GHz 8MB 1333 MHz
$455
E5335
2.00 GHz 8MB1333 MHz
$316
E53201.86 GHz 8MB 1066 MHz
$256
E5310
1.60 GHz 8MB1066 MHz
$209
L53201.86 GHz 8MB 1066 MHz
$320
L5310
1.60 GHz 8MB1066 MHz
$273

Intel is also slashing the prices of its quad core Xeon DP processors. The flagship Xeon DP X5355 will see its introductory $1172 price drop to a more manageable $744. Likewise, Intel's slowest 1333MHz FSB Xeon DP processor will drop to $316 while the Intel's two low-voltage Xeon DP L5320 and L5310 processors will fall to $320 and $273 respectively.


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RE: Intel is out for blood
By vignyan on 5/16/2007 2:30:21 AM , Rating: 0
lol...

You think Intel reduces prices based on AMD's products that are a half year ahead?? please... I think Intel is being more customer oriented than before... Unlike AMD!! :)


RE: Intel is out for blood
By mino on 5/16/2007 2:45:47 AM , Rating: 2
Intel, customer oriented ?

What are you smoking ?
I want that!!

PS: As guy above said, Intel is there for blood, period.


RE: Intel is out for blood
By TomZ on 5/16/07, Rating: 0
RE: Intel is out for blood
By GoatMonkey on 5/16/2007 8:17:34 AM , Rating: 2
I think this is more of a "kick 'em while they're down" kind of thing, and a drive to get back the market share they've lost over the last few years.


RE: Intel is out for blood
By skaaman on 5/17/2007 11:20:18 AM , Rating: 2
Isn't that what business is all about? Intel is the 800 pound gorilla. Not to long ago the gorilla was napping and AMD was crowing its competitive advantage. Well now the gorilla's awake, it's very focused and has a long term game plan that it is executing almost flawlessly. The ball is now in AMD's court. I have no doubts Barcelona will outperform current Intel offerings when it's finally released (it better for their sake.) But its window of opportunity will be short before Intel is their to trumpet yet another generation. The hopscotch will continue.

Intel is doing exactly what it should be doing. Intel had it's mis-cues in the past, but they have righted the ship. The problem for AMD is ANY mis-cue at this stage could be disastrous. It will be very interesting to watch it all play out.


"I modded down, down, down, and the flames went higher." -- Sven Olsen














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