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Intel set to cut prices ahead of AMD's "Barcelona" launch

Last week, AMD talked about its desktop plans for the upcoming year in Sunnyvale, California. Although AMD showed its upcoming desktop processor running in single and dual-socket configurations, the company chose not to announce an official launch date for its next-generation desktop processors. According to Robert Rivet, AMD executive vice president and CFO, however, AMD's next-generation processors will be ready by Christmas.

Despite how distant the possible December launch date of AMD's native quad-core desktop processors may seem, Intel is already stepping up the competition and will be instituting a series of aggressive price cuts in July. We originally reported these major price cuts, which will be targeting Intel's quad-core desktop and server processors, in March. At the time, we didn't know the official date of when the price cuts would take place. We can confirm today that the price cuts will take place on July 22.

Intel Core 2 Quad
Model
Core
Frequency
L2 Cache
FSB July 22
Pricing
QX6800 2.93 GHz 8MB 1066 MHz
$999
Q6700 2.66 GHz 8MB 1066 MHz
$530
Q6600 2.40 GHz 8MB 1066 MHz
$266

The first part of the price cuts will center on Intel's quad-core desktop processors. The Q6600, which Intel launched in February, currently sells for $530 in quantities of 1000. When the product was originally launched, it was priced at $851 in quantities of 1000. The next round of price cuts will effectively lower the price to $266. The selling price of the Intel QX6700 will also be lowered, coming in at $530 by the end of July.

Intel Quad Core Xeon DP
Model
Core
Frequency
L2 Cache
FSBJuly 22
Pricing
X53653.00 GHz 8MB 1333 MHz
$1172
X5355 2.66 GHz8MB 1333 MHz
$744
E5345 2.33 GHz 8MB 1333 MHz
$455
E5335
2.00 GHz 8MB1333 MHz
$316
E53201.86 GHz 8MB 1066 MHz
$256
E5310
1.60 GHz 8MB1066 MHz
$209
L53201.86 GHz 8MB 1066 MHz
$320
L5310
1.60 GHz 8MB1066 MHz
$273

Intel is also slashing the prices of its quad core Xeon DP processors. The flagship Xeon DP X5355 will see its introductory $1172 price drop to a more manageable $744. Likewise, Intel's slowest 1333MHz FSB Xeon DP processor will drop to $316 while the Intel's two low-voltage Xeon DP L5320 and L5310 processors will fall to $320 and $273 respectively.


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RE: Intel is out for blood
By kamel5547 on 5/15/2007 7:33:01 PM , Rating: 2
Based on the divergance of the actions of NVidia and Intel my hunch would be there is more punch to Barcelona. Nvidia didn't budge on price before HD2X and we saw why, meanwhile Intel is dropping prices months before Barcelona will hit the desktop ( a time where they have no competition and could easily hold the line and sell the processors).


RE: Intel is out for blood
By Mitch101 on 5/15/2007 7:39:08 PM , Rating: 2
As I stated in another thread it was Intel that leaked the Barcelona benchmarks. Intel knows dropping prices before Barcelona is available is thier best way of getting more Intel chips into the channel.

Intel knows AMD has a serious chip thats why only SSE4 Penryn benchmarks were released instead of full blown Penryn benchmarks.

On the plus side AMD Barcelona benchmarks must come out before the price drop otherwise AMD will lose market share because of it.


RE: Intel is out for blood
By DallasTexas on 5/15/2007 7:50:07 PM , Rating: 3
".. it was Intel that leaked the Barcelona benchmarks..."

LOL. This is why this site is so much fun to watch.


RE: Intel is out for blood
By togaman5000 on 5/15/2007 8:04:58 PM , Rating: 1
that often happens, one company will release benchmarks that make them look favorable, and their competitors look inferior.


RE: Intel is out for blood
By TomZ on 5/15/2007 8:11:33 PM , Rating: 1
People also just make stuff up when posting to web sites like this one.


RE: Intel is out for blood
By johnd01 on 5/15/2007 10:03:41 PM , Rating: 5
People don't make this up! We just all have inside information that you don't!

To whit, I've heard from "very reliable sources" that AMD has a 64 core unified CPU/GPU/FPU/IOU running at 7Ghz per core at 5 watts all ready. The whole die is the size of a Dorito crumb (it's the first picometer core). Granted it was just a sample, but the High-K Unobtainium/Delirioum doping help up to over 227C before the motherboard melted.

They are just waiting for Intel to slip up before they unleash it. Damn marketing guys!

No seriously... if you only knew what I know.


RE: Intel is out for blood
By cochy on 5/16/2007 12:43:54 AM , Rating: 2
quote:
it was Intel that leaked the Barcelona benchmarks.


Intel spies all over AMD huh. That's a major security breach of company secrets. AMD should look into that.


RE: Intel is out for blood
By Proteusza on 5/16/2007 7:37:38 AM , Rating: 2
quote:
As I stated in another thread it was Intel that leaked the Barcelona benchmarks. Intel knows dropping prices before Barcelona is available is thier best way of getting more Intel chips into the channel.


Sounds like a soap opera. Next thing we will hear is that IBM and ATI fathered an illegitimate chilled and named it the XBox 360. Oh wait that was in a previous episode.

Seriously though, thats a little unbelievable that intel would release barcelona benchmarks. Penryn maybe, but release benchmarks for your competitor that seem to show it doing well?


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