Print 19 comment(s) - last by noxipoo.. on May 15 at 12:26 PM buys digital camera review website

Online retailer today announced it has acquired, a website for digital camera information and reviews. Founded in 1998 by Phil Askey, will continue to function as a stand-alone operation based in London. Financial terms of the deal were not disclosed.

“ is by far the most authoritative source anywhere for straight talk about new digital cameras,” said Jeff Bezos, founder and CEO of  “We at have been their fans for a long time, and we extend a big welcome to the team.”

“One of the difficulties of operating independently has been the balance between producing content and delivering new site features,” said Phil Askey, founder of  “Now, with the support of Amazon, I’ll be able to devote more of my time to expanding and improving our features – such as product reviews and discussion forums while still delivering the high-quality content that our readers have come to expect.” sells hundreds of different digital cameras and accessories, though lacks a dedicated editorial review section like those featured in the online retailer’s music and movies section. Currently, only customer-submitted reviews are noted with each digital camera product. As a result of the acquisition of, Amazon shoppers may soon find expanded information on products offered on the website.

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RE: Terrible news
By ninjit on 5/14/2007 1:57:18 PM , Rating: 4
I don't think you have anything to really worry about.

Amazon's reason for buying them is to provide another portal to consumers to buy cameras through them.

Amazon themselves don't make digital cameras, and I doubt they have any real preference on which camera you buy, as long as you buy from them.

So all the reviews and information should still be unbiased, the only changes I anticipate are more links to purchase the camera you are reading about from amazon.

RE: Terrible news
By Spyvie on 5/14/2007 2:15:48 PM , Rating: 2
I certainly think it’s possible that overstocked cameras or the SKUs with the highest profit margins will get more glowing reviews.

At any rate it’s hard to see how this will benefit consumers.

RE: Terrible news
By A5 on 5/14/2007 2:42:26 PM , Rating: 2
They give good reviews to pretty much every Nikon and Canon - and I'm guessing those are the biggest sellers at Amazon anyway, so the real question is if there will be any difference.

RE: Terrible news
By zsouthboy on 5/14/2007 3:27:13 PM , Rating: 2
Yeah, it couldn't be the product itself. The review must be biased. That's why Nikon and Canon are big sellers. In the DSLR department.

RE: Terrible news
By feelingshorter on 5/14/2007 11:07:47 PM , Rating: 2
You just twisted the above poster's word. Whose to say "Canon and Nikon receives good reviews anyways" for no reason? I'm not the only one that have tried many brands of cameras and they do stand out from the pack in terms of price/performance. Canon and Nikon are big sellers because they make very good cameras. Ask anyone that have used one.

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