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Amazon.com buys digital camera review website

Online retailer Amazon.com today announced it has acquired dpreview.com, a website for digital camera information and reviews. Founded in 1998 by Phil Askey, dpreview.com will continue to function as a stand-alone operation based in London. Financial terms of the deal were not disclosed.

“Dpreview.com is by far the most authoritative source anywhere for straight talk about new digital cameras,” said Jeff Bezos, founder and CEO of Amazon.com.  “We at Amazon.com have been their fans for a long time, and we extend a big welcome to the dpreview.com team.”

“One of the difficulties of operating dpreview.com independently has been the balance between producing content and delivering new site features,” said Phil Askey, founder of dpreview.com.  “Now, with the support of Amazon, I’ll be able to devote more of my time to expanding and improving our features – such as product reviews and discussion forums while still delivering the high-quality content that our readers have come to expect.”

Amazon.com sells hundreds of different digital cameras and accessories, though lacks a dedicated editorial review section like those featured in the online retailer’s music and movies section. Currently, only customer-submitted reviews are noted with each digital camera product. As a result of the acquisition of dpreview.com, Amazon shoppers may soon find expanded information on products offered on the website.





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