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AMD "FASN8"
Phenom, to deliver a phenomenal computing experience

AMD today officially announced its new Phenom processor brand for its next-generation Barcelona architecture. The new Phenom branding will find its way on AMD’s next-generation Stars family of desktop processors. Phenom processors will coexist with AMD’s current Athlon 64 and Sempron processors; however, Athlon 64 processors cater towards entry-level while Sempron caters towards value consumers.

Last week, AMD demonstrated its Phenom processor in a Quad FX configuration for a total of eight-cores in a system. AMD has dubbed its next-generation Quad FX platform FASN8, or “fascinate.” The next-generation FASN8 platform forms around AMD’s upcoming RD790 chipset paired with dual Phenom FX processors. With a pair of AMD ATI Radeon HD 2900 XT’s in the FASN8 platform, the system is able to deliver over a teraflop of computing power in a single box.

“AMD has always enjoyed a great bond with the enthusiast community, and the introduction of the AMD Phenom processor family will take our relationship to new heights,” corporate vice president and general manager of AMD’s desktop division Bob Brewer said. “We continue to focus on listening to and addressing users’ evolving needs. AMD is confident the performance enhancements enabled by true quad-core client technology in computing-intensive environments will allow them to realize new possibilities and find new inspiration.”

Expect AMD to introduce its Phenom processors and accompanying RD790 platforms in time for the Christmas shopping season.


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It's truly amazing...
By INeedCache on 5/14/2007 8:06:01 PM , Rating: 2
how so many of you are business and marketing experts. Some of you already have a fork stuck in AMD, saying it's just way too late. Others are cracking on the Phenom name. You think they just pull names out of hats and use them, just like that? Associate it with Phnom Penh? How many Americans do you really think even know what that means? Especially those under, say 45, who make up the largest segment of computer buyers? Sure AMD is in a bit of trouble at present, with the ATI merger having placed much additional strain on them. Maybe they will ultimately fail, I don't know. But how about we at least wait for no pulse before pronouncing them dead?




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