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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”



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RE: This man is complaining?
By vze4z7nx on 5/3/2007 3:48:14 PM , Rating: 2
What if I want "everything", as Microsoft calls it? If there was no need for Ultimate, or if there is little or no difference between Ultimate and Home Premium, then why would Microsoft release such a version?

I never said I don't like Vista Ultimate. I was just saying that $500 for a piece of well built hardware is better than $400 for an OS, also known as a disc with software on it.

Okay, fine lets compare the most expensive iPhone which is the $600 one, to the most expensive version of Windows Vista. I still think it is better to spend $600 on the iPhone than on the $400 Vista Ultimate. But hey, that's only my opinion...


RE: This man is complaining?
By BMFPitt on 5/3/2007 6:09:49 PM , Rating: 2
If by "you" you are still speaking in an uneducated user sense, then you are only paying for the idea that you will get "everything." Nobody who fits this category will make use of the features that are present in Ultimate but not Home Premium (how many grandmothers do you know that use remote desktop, or need full-disk drive encryption?)

I still spent $191 including shipping on Vista, whereas I wouldn't take an iPhone for free after contract, but that's just my opinion.


“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith











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