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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”



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RE: So what?
By hiscross on 5/3/2007 8:24:56 AM , Rating: 1
You seem to windows admin, with little or no UNIX or Mainframe experience. To say Mac servers and storage is not good only confirms you lack serious technical knowledge and skills. Mayhe the graphics people will quite once they are force to suffer like the rest of of your company employees. Further, Apple is no longer a computer company (Apple, Inc) and has desire to get caught up in the enterprize thing (bad software and terrible support by windows admins). Apple will be around longer than you will ever understand why.


RE: So what?
By radams on 5/3/2007 1:13:25 PM , Rating: 1
Mac Servers aren't good. Seriously. Their implementation of Open Directory is subpar, their documentation is non-existent, management is poorly thought out, support is a nightmare, I could go on. OS X Server is acceptable on a homogeneous mac network, but when you have to integrate it with Windows and Linux Workstations, it's a royal pain. The only thing he's wrong about is the impossibility to police Macs on a heterogeneous network. It's actually not that hard. As a workstation, a OS X is perfectly acceptable, as an enterprise level server, it's anything but.


"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg











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