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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”

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RE: This man is complaining?
By Munkles on 5/2/2007 7:21:29 PM , Rating: 1

Please don't reference myself or my company in that light. I am a Geek Squad agent, and have been so for almost two years. I am quite intelligent and very computer literate. Furthermore "Spybot: Search and Destroy" is on a very long DO NOT USE list that we must strictly adhere to. We have our own fully licensed software which we eradicate viral infections, and Spyware infestations. I do terribly regret that you may have had a poor experience with an agent in your past, but please know like every GOOD company we are working hard and very diligently to improve ourselves in every way. I cannot divulge any of the "top secret" things we have developed or are in the process of rolling out but rest assured their are concepts and practices that none of our contemporaries are even dreaming of.

If theres something I can do to help mend your experience with the Geek Squad please just let me know. I maybe a low man on the totem pole but I will listen and share your concerns with the appropriate management.

You can reach me @

RE: This man is complaining?
By BMFPitt on 5/2/2007 11:57:41 PM , Rating: 2
Your reading comprehension skills shown in your 5/2/2007 5:04:34 PM post above does not instill confidence.

But thanks for the laugh on your "top secret" line.

RE: This man is complaining?
By vze4z7nx on 5/3/2007 3:53:46 PM , Rating: 2

Face it, we all know GeekSquad needs a lot more improvement. BMF was not criticizing you, he was criticizing GeekSquad as a whole. Most people here understand that you're just an "agent" and that you are doing what you are supposed to do.

If you are going to defend a company that steals peoples' money and does things that any computer literate person could do, then go ahead. Just remember, this is not going to benefit you in any way... it will just benefit the guy that owns GeekSquad.

"I modded down, down, down, and the flames went higher." -- Sven Olsen

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