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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”



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RE: All I need in a phone....
By Oregonian2 on 5/2/2007 7:12:22 PM , Rating: 2
Well, both Cingular and T-mobile are GSM in the US. But in any case I understand that CDMA that Verizon uses is superior technically in terms of not dropping calls (Can you hear me now...). But whatever.... :-)


RE: All I need in a phone....
By AlexWade on 5/2/2007 10:00:36 PM , Rating: 2
No network is perfect everywhere, period. Where I live, Cingular has been perfect. Customer service, on the other hand, sucks. But, I can live with them. Where I live, call quality on Cingular is second to no one.

Unfortunately, because the US isn't all GSM, we have discussions like this. Whereas Europe, which is all GSM, laughs at our sorry networks. The root of the problem is CDMA, which means less rural coverage because we have to have more towers. Competition in standards is very bad.


RE: All I need in a phone....
By Oregonian2 on 5/4/2007 9:28:32 PM , Rating: 1
I'm not sure what you mean. All of the US is GSM with two independent physical networks (Cingular and T-Mobile). My wife will be visiting Europe next week and where she's going has two major cell phone companies. Yes both are GSM, but that's the same number of major GSM networks that are here (already mentioned above). Just that we've more competition with (much) more than just two choices.


"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov











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