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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”

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RE: This man is complaining?
By BMFPitt on 5/2/2007 4:31:45 PM , Rating: 2
I know at least 30 people using legal copies of Vista and nobody spent more than $200 on theirs. In any case, there is no real competition for Vista in its market. The iPhone is trying to gain a foothold in a hyper competitive market, so its price tag will hurt it much more.

RE: This man is complaining?
By vze4z7nx on 5/2/07, Rating: -1
RE: This man is complaining?
By Nekrik on 5/2/2007 5:02:23 PM , Rating: 4
"But, why is Ballmer commenting on it?"

It was a question presented to him in an interview. Why are you commenting when you didn't even bother to read the article.

RE: This man is complaining?
By vze4z7nx on 5/2/07, Rating: 0
RE: This man is complaining?
By BMFPitt on 5/2/2007 5:04:25 PM , Rating: 2
Then I'll be glad that your uneducated purchasing decision is subsidizing my relatively cheap OEM version. Have fun installing it on your $299 eMachine. Besides, $400 is less than you'll spend having some barely computer literate Geek Squad member run SpyBot for you every couple of months, anyway.

And Vista will sell very well over the next few years until it replaced by its successor - which will be another Microsoft product. Sounds like success to me.

RE: This man is complaining?
By vze4z7nx on 5/2/2007 7:05:12 PM , Rating: 1
Well, just so you know, I am do not own an eMachines computer, nor any of those already built pieces of junk. I build my own rigs.

I'm just trying to make a point that the value of some of Microsoft's products are worse than some of Apple's products. I gave you an example of what I mean so that I can back up my claim.

And yes, its better to spend that $400 on Vista Ultimate than on Geek Squad, but we are not talking about Geek Squad here. We are talking about Apple...

RE: This man is complaining?
By BMFPitt on 5/2/2007 11:54:06 PM , Rating: 2
In response to:

But let's say that I'm a noob and I go to the local Bestbuy or CircuitCity and get myself Windows Vista Ultimate, which is or is close to $400. Maybe you have smarter friends, but think about all of the noobs out there.

RE: This man is complaining?
By Munkles on 5/2/2007 7:21:29 PM , Rating: 1

Please don't reference myself or my company in that light. I am a Geek Squad agent, and have been so for almost two years. I am quite intelligent and very computer literate. Furthermore "Spybot: Search and Destroy" is on a very long DO NOT USE list that we must strictly adhere to. We have our own fully licensed software which we eradicate viral infections, and Spyware infestations. I do terribly regret that you may have had a poor experience with an agent in your past, but please know like every GOOD company we are working hard and very diligently to improve ourselves in every way. I cannot divulge any of the "top secret" things we have developed or are in the process of rolling out but rest assured their are concepts and practices that none of our contemporaries are even dreaming of.

If theres something I can do to help mend your experience with the Geek Squad please just let me know. I maybe a low man on the totem pole but I will listen and share your concerns with the appropriate management.

You can reach me @

RE: This man is complaining?
By BMFPitt on 5/2/2007 11:57:41 PM , Rating: 2
Your reading comprehension skills shown in your 5/2/2007 5:04:34 PM post above does not instill confidence.

But thanks for the laugh on your "top secret" line.

RE: This man is complaining?
By vze4z7nx on 5/3/2007 3:53:46 PM , Rating: 2

Face it, we all know GeekSquad needs a lot more improvement. BMF was not criticizing you, he was criticizing GeekSquad as a whole. Most people here understand that you're just an "agent" and that you are doing what you are supposed to do.

If you are going to defend a company that steals peoples' money and does things that any computer literate person could do, then go ahead. Just remember, this is not going to benefit you in any way... it will just benefit the guy that owns GeekSquad.

RE: This man is complaining?
By theapparition on 5/3/2007 7:45:17 AM , Rating: 2
Uneducated noob's (as you say) don't purchase Ultimate. They will purchase home or home premium.

Why is it when everyone compares things, they use the highest price for the thing they don't like, vs lowest price for the things they do? Get unbiased and make informed comments, otherwise, you'll just be taken as a fool.

RE: This man is complaining?
By vze4z7nx on 5/3/2007 3:48:14 PM , Rating: 2
What if I want "everything", as Microsoft calls it? If there was no need for Ultimate, or if there is little or no difference between Ultimate and Home Premium, then why would Microsoft release such a version?

I never said I don't like Vista Ultimate. I was just saying that $500 for a piece of well built hardware is better than $400 for an OS, also known as a disc with software on it.

Okay, fine lets compare the most expensive iPhone which is the $600 one, to the most expensive version of Windows Vista. I still think it is better to spend $600 on the iPhone than on the $400 Vista Ultimate. But hey, that's only my opinion...

RE: This man is complaining?
By BMFPitt on 5/3/2007 6:09:49 PM , Rating: 2
If by "you" you are still speaking in an uneducated user sense, then you are only paying for the idea that you will get "everything." Nobody who fits this category will make use of the features that are present in Ultimate but not Home Premium (how many grandmothers do you know that use remote desktop, or need full-disk drive encryption?)

I still spent $191 including shipping on Vista, whereas I wouldn't take an iPhone for free after contract, but that's just my opinion.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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