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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”



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RE: Apples and Oranges
By BMFPitt on 5/2/2007 3:34:36 PM , Rating: 2
All cell phones are required by federal law to have GPS, you just want one that doesn't offer to let you make good use of it for some absurd fee per month. Are you OK with it having a contact list? Seems that if you want to throw out every feature - useful or not - from cell phones, you could just use a piece of paper to keep all your numbers on.

I rely on my calendar to use as a mid-day alarm clock. I find text messaging to be a very useful tool for certain situations - and much better than playing phone tag with voicemail. I'd much prefer to not have a camera on my phone, but don't mind the MP3 player - though I'd never use it while not plugged into a power source. Having internet access on the go has proven invaluable to me a few times.


RE: Apples and Oranges
By Munkles on 5/2/2007 5:04:34 PM , Rating: 2
Its funny, but I didnt get that impression at all from his post! I just got the idea that this gent wants a phone to be what its intended for, and the logical extensions.

So, yeah I bet he does want a contact list, I bit he even would want e-mail and txt services. Hell, Id even wager he would like to have an outlook based calendar system in it too. What he DOESNT want are things which will drag down the battery life, or make him pay extra.

I too would prefer less "toys" and better reception, and better battery life.


RE: Apples and Oranges
By BMFPitt on 5/2/2007 11:44:09 PM , Rating: 2
So you think he was using reverse psychology when he specifically said he didn't want everything you just listed - other than the contact list which was my bit?


RE: Apples and Oranges
By mcnabney on 5/3/2007 10:51:39 PM , Rating: 2
Actually, no, all cell phones are NOT required by law to have GPS. All providers had to implement a system for locating and providing coordinates of phones making emergency calls. That could be done either by adding equipment to all cell towers to perform triangulation to locate a signal or by putting GPS equipment in every handset that turns on automatically when making 911 calls. The company I work for, Verizon Wireless, chose the GPS route years ago because they anticipated selling services like Navigator. Not all wireless providers chose to add the GPS expense to every handset.


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