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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”



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RE: Balmer out of touch
By kevgav on 5/2/2007 3:31:23 PM , Rating: -1
Really? that is simply outdated thinking

http://www.internet-nexus.com/2006/08/mac-pro-vs-d...

Dell Precision Workstation 490 (32-bit) = $5,530
Apple Mac Pro = $4949
Apple price advantage = $581

http://www.macworld.com/news/2006/02/14/pricecompa...

Apple MacBook Pro 1.83 Core Duo = $2,199 discounted to $2,049
Dell Inspiron 9400 1.83 Core Duo = $2,681 discounted to $2,031

If you actually research the facts of Apple's pricing you now find that Apples Computers are competitively priced.

Now consider other Top-of-the-Line Smart Phones

Sony Ericsson P990 $700 unlocked, no plans have this phone but you can buy it unlocked.

Windows Mobile HTC TyTN $400 from Cingular with plan.

http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/1F...


RE: Balmer out of touch
By dosun on 5/2/2007 4:25:31 PM , Rating: 2
The comparison is skewed. The Dell is a 17" vs the 15" MacBook. Also those prices are from last year. Granted the Apple notebooks are probably better built than Dell's.


RE: Balmer out of touch
By darkpaw on 5/2/2007 4:48:56 PM , Rating: 2
Those two expensive phones your quoted are also targeted at businesses or professionals which can afford the expense. The iphone is not a business class phone.

Quoting year old prices on PC hardware is just funny. I bet those macs still cost near the same exact price and the PCs are now half that.


RE: Balmer out of touch
By fic2 on 5/2/2007 5:56:10 PM , Rating: 2
Hmmm, I bought a Dell Inspirion E1505 April '06. Mine has a CoreDuo 1.6, 17" BrightView screen, 1.5G ram, 80G 7200rpm HD and I only paid about $800 for it. So a larger screen, little bit slower processor, smaller, but faster HD and more memory I paid about $1200 less.

Configuring a 15.4" Dell 6400 to the specs as the MacBook cost $1107. MacBook is still $2000 (from Apple's website).

Oh, and Balmer is dillusional.


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