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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”

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Apple wants to be Apple
By rockyct on 5/2/2007 2:50:35 PM , Rating: 5
Apple built their image as the computer maker for non-conformists, people who didn't want a mainstream computer. I think that's exactly the path they are taking with this phone. It doesn't do anything more than a Windows mobile phone; in fact it does less. However, it does it with the Apple style and price tag. The iPod is so popular, it goes against the Apple brand, so I see this phone going back to the image they want.

Balmer is exactly correct. Microsoft would rather put software on the majority of phones sold, and Apple would rather sell 2% of the phones, but make a lot more per phone. It's the path these companies are familiar with.

RE: Apple wants to be Apple
By jmunjr on 5/2/2007 4:16:25 PM , Rating: 4
Even Apple users are conformists. They are just choosing to conform to a different group/stereotype. If they really wanted to be non-conformist they'd still be using OS2 Warp.

Heck just using Linux is non-conformist enough.

In my case I still use my EMPEG which was designed and market from 1999-2001 and it still blows the iPod away in features and functionality.. Only 4000 were made, so I'd say it is pretty non-conformist.

RE: Apple wants to be Apple
By darkpaw on 5/2/2007 5:11:22 PM , Rating: 5
Apple users aren't just conformists, they take it one step beyond conforming and are more like cultists.

Arguing about computers with an Apple fanatic is about as constructive as arguing about faith with a relegious fanatic.

RE: Apple wants to be Apple
By ira176 on 5/3/2007 1:33:58 AM , Rating: 4
My feelings exactly. I was talking to my brother-in-law's, father-in-law (does that sound right?)recently. He's literally crazy about Macs. I had to listen to a 1/2 hr lecture from him about how great OSX was, how it contained every software needed for the beginner, how all the hardware was made by apple, and how there are no viruses for Macs. I told him that I understood that Macs are great for animation and graphic design, but I play alot of games on a PC. Boy was that a mistake! He asked me why I had a PC, I told him because I like to play games. He asked me the same thing again, and I told him the same thing. He then said to me that If I really want to play games, then I should get a Mac, as they are better on a Mac, and they look better on one of the Mac cinema displays. At that point, I knew, there was no point in going round and round as there was no hope for him.

RE: Apple wants to be Apple
By Hare on 5/3/2007 2:11:26 PM , Rating: 2
Someone I know told me the same thing. Only substitute "Mac" with "nVidia card". Another friend said the same thing, only substitute "nVidia" with "Ati". Someone screamed the same thing, only substitute "Intel" with "AMD".. and the list goes on and on.

Every single brand has fanatic morons telling people how great this product "X" is. I agree, mac users are usually pretty bad but labeling all mac users is hardly needed. I know plenty of Mac users who use thinkpads etc and are happy with both.

RE: Apple wants to be Apple
By bubbacub616 on 5/3/2007 6:57:34 PM , Rating: 2
do you mean you were talking to your dad?

RE: Apple wants to be Apple
By bubbacub616 on 5/3/2007 6:58:58 PM , Rating: 1
ignore my post , i've had way too much to drink to think clearly.

RE: Apple wants to be Apple
By fic2 on 5/2/2007 6:02:35 PM , Rating: 3
Even Apple users are conformists.

I would say they are uber-conformists. I have never even heard of a customized apple product, but there is a whole market for that in the PC realm.

RE: Apple wants to be Apple
By Axbattler on 5/2/2007 10:13:13 PM , Rating: 2
What do you mean by 'customised apple product' here? If you mean pre-made customisation, at one time (not checked if it's still the case), you could get some words engraved onto your iPod if you buy straight from the Apple store. There are many online who messed about it. Not a huge deal, but I can't really expect too much customisation from just one company.

If you mean that the users uber-conformists because they never customise their toys... Well, I suspect it's because the market itself is much smaller.

But that's not to say there are no mods:

RE: Apple wants to be Apple
By Pythias on 5/3/2007 3:10:40 AM , Rating: 4
Apple built their image as the computer maker for non-conformists

Yes! Now you, too, can be different like everyone else! :P

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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