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Six percent plan to buy iPhone, according to market research firm

Apple’s iPhone product is one of the most talked about pieces of kit in recent memory, but according to a survey conducted by market research firm Markitecture, the majority of those who know about the iPhone have no plans on buying it.

Markitecture said that it surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77 percent of respondents were at least slightly familiar with the iPhone, and 41 percent had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure – 83 percent of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, six percent of those who were aware of the iPhone said they were likely to buy it within the next year. Two-thirds of the same group said that there was zero chance they would purchase the product.

For some industries, six percent market share is failure, but not so for mobile phones. Markitecture says that the highly successful Motorola RAZR after its launch in 2004 achieved a six percent market share at its peak.

As for reasons for not purchasing the iPhone, the $500-600 cost was cited as the top reason. The second issue was not specific to the iPhone however, as respondents cited carrier issues and/or contracts.

Microsoft CEO Steve Ballmer already has his own forecast on Apple’s cell device, saying to USA Today, “There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”

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RE: Balmer out of touch
By darkpaw on 5/2/2007 2:38:53 PM , Rating: 1
Whats the be jealous about? They'll probably sell 10,000 windows based phones for every one of these that sell.

Regardless if you like them or hate them, Apple = overpriced.

RE: Balmer out of touch
By Scorpion on 5/2/2007 3:08:29 PM , Rating: 1
Sure, and that's why the iPod has done so well and continues to do so well, because it's overpriced. The Zune hasn't made much of a significant impact from what I can tell. While I may agree with you that Apple is overpriced a lot of times, you can't deny that they sell their products.

And you really think that with an Apple iPhone on the market that the current Windows phone platform will continue to do so well? I expect it to get a Vista-like overhaul, or something more similar to the look of the iPhone. I have no doubt in my mind that Microsoft is going to be watching the iPhone very closely in fear of what it could do.

RE: Balmer out of touch
By darkpaw on 5/2/2007 4:47:16 PM , Rating: 2
The Zune has too many DRM issues and MS hurt themselves with that one by not even supporting their own previous standard. Its really no wonder the Zune is a failure.

I'm still quite happy with my old Zen personally.

I think MS already has a Vista clone version of Windows Mobile (6?), but it really wasn't much of an upgrade over 5.

RE: Balmer out of touch
By AlexWade on 5/2/2007 4:53:40 PM , Rating: 2
Another problem of the Zune was the color. Everywhere I saw a Zune featured, it was the brown color one. You know, the one that looks like poo, to put it politely. And, to top it off, song sharing was called "squirting". Squirting with your brown Zune. The whole Zune thing felt like XMen 3: some corporate guy who commutes to work in helicopter trying to decide was cool and didn't leave well enough alone.

RE: Balmer out of touch
By kevgav on 5/2/07, Rating: -1
RE: Balmer out of touch
By dosun on 5/2/2007 4:25:31 PM , Rating: 2
The comparison is skewed. The Dell is a 17" vs the 15" MacBook. Also those prices are from last year. Granted the Apple notebooks are probably better built than Dell's.

RE: Balmer out of touch
By darkpaw on 5/2/2007 4:48:56 PM , Rating: 2
Those two expensive phones your quoted are also targeted at businesses or professionals which can afford the expense. The iphone is not a business class phone.

Quoting year old prices on PC hardware is just funny. I bet those macs still cost near the same exact price and the PCs are now half that.

RE: Balmer out of touch
By fic2 on 5/2/2007 5:56:10 PM , Rating: 2
Hmmm, I bought a Dell Inspirion E1505 April '06. Mine has a CoreDuo 1.6, 17" BrightView screen, 1.5G ram, 80G 7200rpm HD and I only paid about $800 for it. So a larger screen, little bit slower processor, smaller, but faster HD and more memory I paid about $1200 less.

Configuring a 15.4" Dell 6400 to the specs as the MacBook cost $1107. MacBook is still $2000 (from Apple's website).

Oh, and Balmer is dillusional.

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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