AMD to Drop "Athlon" Moniker on the High End
May 2, 2007 9:48 AM
comment(s) - last by
AMD has big changes with K10, including a new brand
Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs. The brand, Phenom, will succeed Athlon on all K10 offerings.
will be labeled as Phenom X2; quad-core Agena as Phenom X4. The halo products,
and its family, will receive the brand name Phenom FX.
Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."
The company will still retain its Athlon and Sempron brand names -- Athlon on its mid-range products and Sempron on up the low-end.
Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something
a little more esoteric
"Athlon 64 X2 4000+ 45W 1MB L2
," for example, will be renamed the "AMD
AMD representatives would not reveal the naming strategy for its Agena, Kuma and Rana processors, though they were able to confirm the K10 family would get names similar to the rollout ocurring on the low-power 65nm processors.
This article is over a month old, voting and posting comments is disabled
5/3/2007 1:23:54 AM
Athlon was like a marathon. or Decathalon.
a long runner, arduous, competitor type.
Pentium = winner, pinnacle, already there. the Ium, stands for metal, solid, has that metallic machine ring to it. perfect marketing word for a chip
Athlon = Underdog = nice to see fight but for business you buy the pinnacle already there.
Phenom. takes the PENM from pentium.
Is a sci-fi word
Enigmatic, yet out of this world, above this world.
Nothing to do with athlon besides the ON. you associate it with athlon in your mind somehow mildly.
Great term, looks awesome with X2 X4 after it. very alien sci fi yet has polish.
Core 2 duo. thats freaking retarded name. 2 duo is redundant, core is ok though. word number word glues into your memory VERY well. but its a stupid word number word. Duo is like dynamic duo. now, I love Batman and robin, but that is the only pleasant reference to duo that comes to mind.
Phenom. thats hot. green athlon = old school 80's runner with addidas nylon shorts and white/green sneakers. ew.
5/3/2007 4:32:24 AM
And I always thought "pent" was just a fancy word for "five"...
5/3/2007 11:30:29 PM
well, if you sold cookies on the street, maybe, but not when you are trying to mind screw 5 billion people.
im a psychotherapist and I am starting my own research group in NYCity at the moment. I know all about mind screwing :(
Pent is the "it makes sense yeah" then the subconscious reacts to the "no it can't be that" things, and it like rapes your mind gently, with a smile.
"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
AMD's Upcoming Name Change on Desktop Processors
May 2, 2007, 7:53 AM
More AMD Next Generation Desktop Details Leaked
January 26, 2007, 8:13 AM
SanDisk Unveils Pricey iXpand USB 2.0/Lightning Drive to Expand iPhone, iPad Storage
November 13, 2014, 2:29 PM
HP's 15.6" Omen Gaming Laptop is Incredibly Thin, Powerful
November 4, 2014, 10:34 AM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Lenovo Once Again The Top Global PC Maker, Apple Takes 50% of PC Profits
October 9, 2014, 7:46 AM
It’s Official: HP to Split Into Two Business Units
October 6, 2014, 8:14 AM
Quick Note: HP Plans to Split PC, Enterprise Units
October 5, 2014, 4:31 PM
Most Popular Articles
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Sweden Mulls Labelling "Sexist" Video Games in the Wake of Gamergate
November 17, 2014, 2:00 PM
Nokia Lumia 635 LTE Windows Phone is Only $40 at Best Buy on Black Friday
November 18, 2014, 11:59 AM
It's Official: Twitter is Profitable "Junk"
November 16, 2014, 10:45 PM
Apple Releases OS X 10.10.1 Yosemite, iOS 8.1.1 Updates
November 17, 2014, 1:43 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information