AMD to Drop "Athlon" Moniker on the High End
May 2, 2007 9:48 AM
comment(s) - last by
AMD has big changes with K10, including a new brand
Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs. The brand, Phenom, will succeed Athlon on all K10 offerings.
will be labeled as Phenom X2; quad-core Agena as Phenom X4. The halo products,
and its family, will receive the brand name Phenom FX.
Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."
The company will still retain its Athlon and Sempron brand names -- Athlon on its mid-range products and Sempron on up the low-end.
Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something
a little more esoteric
"Athlon 64 X2 4000+ 45W 1MB L2
," for example, will be renamed the "AMD
AMD representatives would not reveal the naming strategy for its Agena, Kuma and Rana processors, though they were able to confirm the K10 family would get names similar to the rollout ocurring on the low-power 65nm processors.
This article is over a month old, voting and posting comments is disabled
5/2/2007 9:42:44 PM
Amd is totally Lost.. LOL
5/3/2007 7:40:31 PM
I agree. Changing a name will not make the product better. Intel managed to improve performance from the Pentium to the Core 2 to the (codename) Penryn with each generation. AMD hasn't done anything to improve their CPU since the Athlon 64 X2 came out.
5/7/2007 10:53:24 AM
Yes you are right the Pentium 3 was much worst than the Pentium4 (willaty), then the Pentium 4 (northwood) was even much better than the willaty, then Intel even surprised us with presshot, presshot was beyond belief VS the northwood, almost dig a grave to AMD. Presshot 2M was impressive. Then Intel even surprised us with superb dual core performance and implementation with the Pentium D (Smithfield).
Yes you are right Intel is much better. Even the change Pentium4 to Core 2 didn’t do any good to Intel, 4 must be better than 2, right?
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
AMD's Upcoming Name Change on Desktop Processors
May 2, 2007, 7:53 AM
More AMD Next Generation Desktop Details Leaked
January 26, 2007, 8:13 AM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Apple's New "Magic" Peripheral Line Packs High Tech, High Prices
October 13, 2015, 9:39 PM
Samsung Adds 2 TB 850 EVO, PRO SSDs for $800, $1000
July 7, 2015, 4:23 PM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
How to Recover Most Apps After Your NVIDIA Driver Crashes in Windows 10
March 30, 2015, 12:54 PM
Tinkerer Gets Old School Mac Plus Running on the Modern Web
March 24, 2015, 6:41 PM
Most Popular Articles
Creationists are Mad About Google Doodle Depicting Evolution
November 24, 2015, 8:48 PM
Jumbo Joust: iPad Pro vs. Surface Pro 3 vs. Surface Pro 4
November 11, 2015, 1:00 AM
BlackBerry Priv is an Amazing Android So Secure You May Never Hear of It
November 2, 2015, 2:46 PM
Glenn Beck's Attempt at Anti-Refugee Meme Proves He's Really, Really Dumb
November 18, 2015, 4:17 PM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information