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AMD has big changes with K10, including a new brand

Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs.  The brand, Phenom, will succeed Athlon on all K10 offerings.  Dual-core Agena processors will be labeled as Phenom X2; quad-core Agena as Phenom X4.  The halo products, Agena FX and its family, will receive the brand name Phenom FX.

Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's  guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."

The company will still retain its Athlon and Sempron brand names -- Athlon on its mid-range products and Sempron on up the low-end.

Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something a little more esoteric"Athlon 64 X2 4000+ 45W 1MB L2 Brisbane," for example, will be renamed the "AMD BE-2400."

AMD representatives would not reveal the naming strategy for its Agena, Kuma and Rana processors, though they were able to confirm the K10 family would get names similar to the rollout ocurring on the low-power 65nm processors.

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RE: Argh!
By kemche on 5/2/2007 2:11:33 PM , Rating: 1
By your logic everyone is buying Core 2 right now and no one is buying any other processor.

Sorry to break it to you but Intel is still making Pentium 4 Dual core processor and Dell is still selling machines with these processors.


RE: Argh!
By Lazarus Dark on 5/2/2007 4:30:59 PM , Rating: 2
Actually, I am about to order a pentium d 805 soon. why? because its 60 bucks w/free shipping at newegg! So I can build my system now with the 805 and in a couple months when the quad core 6600 comes down to 230$ or so I can get it and just throw away the 60 dollar proc. Or maybe even throw it on a cheap mobo and give it to my sister, she has a very low end 2 year old athlon right now, so an 805 with a slight overclock might be double or more performance for her.

RE: Argh!
By Spoelie on 5/4/2007 6:54:11 AM , Rating: 2
Get a 3600+ brisbane, it's also 60$, faster, cooler, and overclocks like mad. You're helping amd stay alive one second longer :D

Well the reusing motherboards won't be possible, but you can get a cheap one as well, only thing different than your current idea is that you buy it now instead when you give it to your sis :)

RE: Argh!
By Conman530 on 5/2/2007 8:43:34 PM , Rating: 2
Its called a "Pentium D," hello... dont diss the smithfield POS, that my system consists of!


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