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AMD has big changes with K10, including a new brand

Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs.  The brand, Phenom, will succeed Athlon on all K10 offerings.  Dual-core Agena processors will be labeled as Phenom X2; quad-core Agena as Phenom X4.  The halo products, Agena FX and its family, will receive the brand name Phenom FX.

Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's  guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."

The company will still retain its Athlon and Sempron brand names -- Athlon on its mid-range products and Sempron on up the low-end.

Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something a little more esoteric"Athlon 64 X2 4000+ 45W 1MB L2 Brisbane," for example, will be renamed the "AMD BE-2400."

AMD representatives would not reveal the naming strategy for its Agena, Kuma and Rana processors, though they were able to confirm the K10 family would get names similar to the rollout ocurring on the low-power 65nm processors.

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RE: Should call it Gonad crusher
By Moishe on 5/2/2007 2:10:37 PM , Rating: 2
it's possible.... but not for sure. AMD has almost always followed Intel. They have proven they can crush gonads but it is by no means a given.

And not that this is a popularity contest, but the fanboys sure seem to think your comment is somehow "negative" LOL... bunch of nutcakes. :)

RE: Should call it Gonad crusher
By johnsonx on 5/2/2007 5:21:23 PM , Rating: 2
cornfedone and beenthere get rated down just for being themselves. His post is stupid anyhow, and deserves the negative rating.

RE: Should call it Gonad crusher
By Spoelie on 5/4/2007 7:07:19 AM , Rating: 2
AMD followed?? They haven't in the last decade, the K6 series was their last. The first K7 iteration with its intel-inspired slot design but own EV6 bus marked the departure. Since then they both had their own mantras on computing and from 2003 on it has been Intel who is following AMD.

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