AMD to Drop "Athlon" Moniker on the High End
May 2, 2007 9:48 AM
comment(s) - last by
AMD has big changes with K10, including a new brand
Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs. The brand, Phenom, will succeed Athlon on all K10 offerings.
will be labeled as Phenom X2; quad-core Agena as Phenom X4. The halo products,
and its family, will receive the brand name Phenom FX.
Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."
The company will still retain its Athlon and Sempron brand names -- Athlon on its mid-range products and Sempron on up the low-end.
Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something
a little more esoteric
"Athlon 64 X2 4000+ 45W 1MB L2
," for example, will be renamed the "AMD
AMD representatives would not reveal the naming strategy for its Agena, Kuma and Rana processors, though they were able to confirm the K10 family would get names similar to the rollout ocurring on the low-power 65nm processors.
This article is over a month old, voting and posting comments is disabled
Missing moniker from processor naming?
5/2/2007 11:58:29 AM
So you say there will be a new processor brandname/moniker, and there will be a new one, as well. Then why do you say they won't use them? Like:
"Athlon 64 X2 4000+ 45W 1MB L2 Brisbane," for example, will be renamed the "
It's like you were said Intel will call it's CPU's like "Intel E6600". Makes no sense.
I think the above one will read like this, instead: "AMD Athlon BE-2400".
So, what's really change is the new numbering system, instead of the PR rating, and that there will be an antecedent (BE/LE/etc.) to tell/code some other information, like TDP. (Or perhaps, there won't be a X2/X4, but the first munber will tell the munber of cores.)
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
AMD's Upcoming Name Change on Desktop Processors
May 2, 2007, 7:53 AM
More AMD Next Generation Desktop Details Leaked
January 26, 2007, 8:13 AM
Apple Launches 21.5” iMac with 1.4GHz Core i5 Processor Priced at $1,099
June 18, 2014, 8:07 AM
Lowe's "Holoroom" Brings Holodeck, Home Improvement Dreams Closer to Reality
June 13, 2014, 9:06 AM
Intel to Broaden Market for Fanless Tablets, Ultrabooks with 14nm Intel Core M
June 3, 2014, 10:42 AM
ZOTAC Announces Four New Silent ZBOX Mini-PCs
June 2, 2014, 9:21 AM
ZOTAC Announces Funky ZBOX Sphere OI520 Series
May 22, 2014, 8:20 PM
Lenovo Slides Past Apple to Claim #3 PC Sales Spot in U.S., Posts Record Earnings
May 21, 2014, 9:21 AM
Most Popular Articles
Apple's iPhone, iPad Update iOS 7.1.2 is Badly Broken for Some
July 8, 2014, 2:00 PM
Despite Legal Threats Google Begins Posting Warnings of ISP Throttling
July 7, 2014, 5:52 PM
Buzz Aldrin Says First Astronauts to Set Foot on Mars Should Never Return Home
July 9, 2014, 9:46 AM
Your Uncharged Smartphone, Tablet May Prevent You from Boarding U.S.-bound Flights
July 6, 2014, 11:11 PM
Samsung Sales, Profit Drops in Q2, Apple Sees Troubling Signs Too
July 8, 2014, 8:18 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information