AMD to Drop "Athlon" Moniker on the High End
May 2, 2007 9:48 AM
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AMD has big changes with K10, including a new brand
Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs. The brand, Phenom, will succeed Athlon on all K10 offerings.
will be labeled as Phenom X2; quad-core Agena as Phenom X4. The halo products,
and its family, will receive the brand name Phenom FX.
Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."
The company will still retain its Athlon and Sempron brand names -- Athlon on its mid-range products and Sempron on up the low-end.
Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something
a little more esoteric
"Athlon 64 X2 4000+ 45W 1MB L2
," for example, will be renamed the "AMD
AMD representatives would not reveal the naming strategy for its Agena, Kuma and Rana processors, though they were able to confirm the K10 family would get names similar to the rollout ocurring on the low-power 65nm processors.
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Missing moniker from processor naming?
5/2/2007 11:58:29 AM
So you say there will be a new processor brandname/moniker, and there will be a new one, as well. Then why do you say they won't use them? Like:
"Athlon 64 X2 4000+ 45W 1MB L2 Brisbane," for example, will be renamed the "
It's like you were said Intel will call it's CPU's like "Intel E6600". Makes no sense.
I think the above one will read like this, instead: "AMD Athlon BE-2400".
So, what's really change is the new numbering system, instead of the PR rating, and that there will be an antecedent (BE/LE/etc.) to tell/code some other information, like TDP. (Or perhaps, there won't be a X2/X4, but the first munber will tell the munber of cores.)
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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