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AMD has big changes with K10, including a new brand

Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs.  The brand, Phenom, will succeed Athlon on all K10 offerings.  Dual-core Agena processors will be labeled as Phenom X2; quad-core Agena as Phenom X4.  The halo products, Agena FX and its family, will receive the brand name Phenom FX.

Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's  guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."

The company will still retain its Athlon and Sempron brand names -- Athlon on its mid-range products and Sempron on up the low-end.

Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something a little more esoteric"Athlon 64 X2 4000+ 45W 1MB L2 Brisbane," for example, will be renamed the "AMD BE-2400."

AMD representatives would not reveal the naming strategy for its Agena, Kuma and Rana processors, though they were able to confirm the K10 family would get names similar to the rollout ocurring on the low-power 65nm processors.

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RE: Phenom?
By Pythias on 5/2/2007 10:53:52 AM , Rating: 5
WE anandtech and dailytech subscribers pride ourselves on tech savy. However, we are a very small percentage of the market.

*some assembly required, batteries not included, avoid skin contact, may cause artificial insemenation*

AD-men rule the world. :/

RE: Phenom?
By FITCamaro on 5/2/2007 11:59:33 AM , Rating: 5
*some assembly required, batteries not included, avoid skin contact, may cause artificial insemenation*


Nice. You forgot loss of vision, erectile dysfunction, and in some cases, death.

RE: Phenom?
By Nightskyre on 5/2/2007 3:26:53 PM , Rating: 2
and in some cases, death.
...and halitosis. Phenom is not for everyone. Consult your doctor before use.

RE: Phenom?
By encryptkeeper on 5/2/2007 4:36:37 PM , Rating: 2
...and halitosis. Phenom is not for everyone. Consult your doctor before use.

The Surgeon General also warns that Phenom may cause, heart disease, low birth weight, emphysema and high blood pressure.

RE: Phenom?
By UNCjigga on 5/2/2007 4:55:03 PM , Rating: 2
[LL Cool J] "Somethin like a Phenom-e-non! Something like a Phenom-e-non!" [/LL Cool J]

RE: Phenom?
By Psychless on 5/2/2007 5:03:35 PM , Rating: 2
Please consult a doctor before using Phenom processors if you are pregnant, breastfeeding, or have high blood pressure. Please leave at least 8 hours for sleep when you get tired of waiting for AMD to release 'Barcelona'. Be careful of operating vehicles directly after taking Phenom processors.

RE: Phenom?
By eek2121 on 5/8/2007 10:06:10 PM , Rating: 2
NOTE TO SELF: Go intel.

RE: Phenom?
By Pythias on 5/3/2007 3:34:43 AM , Rating: 2
I had to steal from Robin Williams.

RE: Phenom?
By PrezWeezy on 5/8/2007 7:29:51 PM , Rating: 2
Also known to cause cancer in California

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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