Print 76 comment(s) - last by Reynod.. on May 20 at 8:53 AM

AMD has big changes with K10, including a new brand

Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs.  The brand, Phenom, will succeed Athlon on all K10 offerings.  Dual-core Agena processors will be labeled as Phenom X2; quad-core Agena as Phenom X4.  The halo products, Agena FX and its family, will receive the brand name Phenom FX.

Phenom is pronounced as an abbreviated version of the word "phenomenal." AMD's  guidance states that the company will promote its Phenom X4 and X2 processors under the premise that Phenom allows its users to "experience the Phenomenal."

The company will still retain its Athlon and Sempron brand names -- Athlon on its mid-range products and Sempron on up the low-end.

Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something a little more esoteric"Athlon 64 X2 4000+ 45W 1MB L2 Brisbane," for example, will be renamed the "AMD BE-2400."

AMD representatives would not reveal the naming strategy for its Agena, Kuma and Rana processors, though they were able to confirm the K10 family would get names similar to the rollout ocurring on the low-power 65nm processors.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Chadder007 on 5/2/2007 10:32:52 AM , Rating: 2
Quit stalling and bring out the processors!!! All they seem to do lately is just talk and talk about the new processor but show us nothing.

RE: Argh!
By AnnihilatorX on 5/2/2007 10:48:08 AM , Rating: 2
Don't they have have an official debut date yet?

RE: Argh!
By Moishe on 5/2/2007 10:51:33 AM , Rating: 2
A new brand goes with a new core and this is part of that. Good thing is that the actual product should follow the brand and that means we should see something "soonish".

RE: Argh!
By Mitch101 on 5/2/2007 11:27:31 AM , Rating: 3
Sorry to repeat but here is why.

The K10 is faster than Penryn in non SSE4 benchmarks. Go ahead ask me where I heard this? Its an Intel leak not an AMD leak. Intel knows this and that is why they are trowing out SSE4 benchmarks out early but on non SSE4 benchmarks K10 is faster than Penryn. You heard me. As for why AMD is tight lipped is it needs to liquidate the excess Dell screwed them inventory. If AMD pre announces then AMD will end up holding excessive inventory on chips they might have a hard time unloading without losing a ton more money. Where the chips really shine is on the Multi-CPU server side.

So lets say AMD announces and releases benchmarks then their current chips K8 still in the channel stop selling all together. AMD doesnt have the inventory yet to do a full on release and the channel trickles in because no one wants current gen and they only want next gen K10. They will find themselves sitting on a ton of previous gen and barely able to keep up with the channel. Thankyou Dell! scumbags. So AMD chose to wait until they have a ton of chips in stock to flood the channel and hopefully eliminate the majority of K8 stock that Dell screwed them on.

RE: Argh!
By Dactyl on 5/2/2007 1:37:26 PM , Rating: 4
1: Faster how? Clock for clock? Or after you take into account Intel's 30%+ clock advantage?

2: How hard is it for the people who make games to use SSE4 instructions? How much will SSE4 instructions be used in next-gen video games?

3: AMD is currently short on inventory because of the deal with Dell. Are you saying AMD is trying frantically to sell off existing stock, and that announcing K10 would interfere with that?

AMD's current chips in the channel are already selling for very low prices, how would releasing K10 change that?

4: There is no way AMD is sitting on their K10 chips until they can amass a "ton" of them to "flood the channel." They would be selling them right now, at very high prices, to the enthusiasts. This would accomplish:
a: AMD would get more money per CPU by selling them now rather than later
b: AMD would get the money NOW, rather than later (it's in debt!)
c: AMD would show consumers that Intel doesn't have a monopoly on the best processors, which is important for AMD's image
d: it would give enthusiasts and AMD fanboys hope to hold out for K10 and not buy Core 2 systems.

RE: Argh!
By kemche on 5/2/2007 2:11:33 PM , Rating: 1
By your logic everyone is buying Core 2 right now and no one is buying any other processor.

Sorry to break it to you but Intel is still making Pentium 4 Dual core processor and Dell is still selling machines with these processors.


RE: Argh!
By Lazarus Dark on 5/2/2007 4:30:59 PM , Rating: 2
Actually, I am about to order a pentium d 805 soon. why? because its 60 bucks w/free shipping at newegg! So I can build my system now with the 805 and in a couple months when the quad core 6600 comes down to 230$ or so I can get it and just throw away the 60 dollar proc. Or maybe even throw it on a cheap mobo and give it to my sister, she has a very low end 2 year old athlon right now, so an 805 with a slight overclock might be double or more performance for her.

RE: Argh!
By Spoelie on 5/4/2007 6:54:11 AM , Rating: 2
Get a 3600+ brisbane, it's also 60$, faster, cooler, and overclocks like mad. You're helping amd stay alive one second longer :D

Well the reusing motherboards won't be possible, but you can get a cheap one as well, only thing different than your current idea is that you buy it now instead when you give it to your sis :)

RE: Argh!
By Conman530 on 5/2/2007 8:43:34 PM , Rating: 2
Its called a "Pentium D," hello... dont diss the smithfield POS, that my system consists of!


"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki