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Apple's $499/$599 iPhone still on track for late June

Apple's iPhone has been surrounded in a thick cloud of hype ever since it was announced in early January. The phone was announced at MacWorld 2007 in January, but it was all the talk at the Consumer Electronics Show in Las Vegas which was being held at the same time.

From the beginning, Apple said that the iPhone would ship in June of this year and would be a Cingular Wireless (AT&T Wireless) exclusive phone. Late last month, an unofficial launch date of June 11 was reported by CNET. The launch would coincide with Apple's Worldwide Developers Conference in San Francisco which is slated to run from June 11 through June 15.

Things took an even more interesting turn when Apple announced that it would delay the launch of its OS X 10.5 Leopard operating from June until October. At the time, the iPhone was blamed for the delay. "iPhone contains the most sophisticated software ever shipped on a mobile device, and finishing it on time has not come without a price -- we had to borrow some key software engineering and QA resources from our Mac OS(R) X team," said Apple on April 12.

Apple noted at the time that a "late June" launch date was in sight for the iPhone. Apple CFO Peter Oppenheimer reiterated yesterday that the iPhone will indeed ship in late June. "We look forward to shipping the iPhone in late June and are very excited," said Oppenheimer.

Oppenheimer also noted that the company's impressive gross margin of 35 percent would not be sustainable going forward due to fluctuations in component prices.

Apple's iPhone will be priced at $499 for the 4GB model and $599 for the 8GB model -- both prices are with 2-year contracts. The phone doubles as a portable audio player (a la the iPod) and includes a 3.5" 320x480 display, WiFi and OS X. The exact processor used by the phone is unknown at this time, but it is likely some variant of Marvel's PXA320.



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RE: ugh.
By Jack Ripoff on 4/26/2007 1:51:17 PM , Rating: 3
I'd like to remind you that the same thing was said about the iPod at the time of its launching.


RE: ugh.
By hinchesk on 4/26/2007 4:59:33 PM , Rating: 2
Agreed. I said all the same crap about the iPod and never bought one. Much to my surprise, that didn't stop tens of millions of others from buying them because they look nice and work.

People that read Dailytech don't represent the majority and aren't the target audience for the iPhone. DT readers aren't afraid of technology and have specific tastes/requirements. They don't need/want things to be easy... the majority of people do.

The mentality that created market share probs for Apple in the past doesn't apply any more. The majority of the audience now is much less technical and if you build a cool looking gadget that works easily people will pay a premium for it. We who nitpick all features and can tolerate poor functionality aren't the majority any longer...


"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

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