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Print 49 comment(s) - last by hiscross.. on Apr 30 at 10:40 AM

Apple's $499/$599 iPhone still on track for late June

Apple's iPhone has been surrounded in a thick cloud of hype ever since it was announced in early January. The phone was announced at MacWorld 2007 in January, but it was all the talk at the Consumer Electronics Show in Las Vegas which was being held at the same time.

From the beginning, Apple said that the iPhone would ship in June of this year and would be a Cingular Wireless (AT&T Wireless) exclusive phone. Late last month, an unofficial launch date of June 11 was reported by CNET. The launch would coincide with Apple's Worldwide Developers Conference in San Francisco which is slated to run from June 11 through June 15.

Things took an even more interesting turn when Apple announced that it would delay the launch of its OS X 10.5 Leopard operating from June until October. At the time, the iPhone was blamed for the delay. "iPhone contains the most sophisticated software ever shipped on a mobile device, and finishing it on time has not come without a price -- we had to borrow some key software engineering and QA resources from our Mac OS(R) X team," said Apple on April 12.

Apple noted at the time that a "late June" launch date was in sight for the iPhone. Apple CFO Peter Oppenheimer reiterated yesterday that the iPhone will indeed ship in late June. "We look forward to shipping the iPhone in late June and are very excited," said Oppenheimer.

Oppenheimer also noted that the company's impressive gross margin of 35 percent would not be sustainable going forward due to fluctuations in component prices.

Apple's iPhone will be priced at $499 for the 4GB model and $599 for the 8GB model -- both prices are with 2-year contracts. The phone doubles as a portable audio player (a la the iPod) and includes a 3.5" 320x480 display, WiFi and OS X. The exact processor used by the phone is unknown at this time, but it is likely some variant of Marvel's PXA320.



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RE: ugh.
By rrsurfer1 on 4/26/2007 12:51:23 PM , Rating: 2
Yea, I'm predicting this will bomb too.

It's too much money for a phone, and they don't have enough carriers onboard to even approach the volume they are targeting. Even if this phone is everything and more that they claim, its going to be a problem selling them at any appreciable volume in this price range. And if there are ANY problems at all, which wouldn't suprise me with Apple's history as of late, thats going to make people even more hesitant to spend that kind of dough.

In my opinion Apple should have targetted $100 - $200 range with this phone, even if it meant fewer features. They might have been able to piggyback off the iPod "craze" in a phone form-factor. But the price of this gadget is just too high for that.


RE: ugh.
By noxipoo on 4/26/2007 1:27:42 PM , Rating: 3
wait for the iphone nano, and shuffle, with the smaller and no screen models, prices will come down.


RE: ugh.
By kamel5547 on 4/26/2007 3:15:50 PM , Rating: 5
Does the shuffle call random numbers from your phonebook?

:p


RE: ugh.
By BMFPitt on 4/26/2007 3:20:28 PM , Rating: 5
Pretty much all phones will do that with a 3rd party accessory called Alcohol.


RE: ugh.
By GoatMonkey on 4/26/2007 3:33:08 PM , Rating: 2
The iPhoneShuffle makes the random booty call for you though.


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