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Print 49 comment(s) - last by hiscross.. on Apr 30 at 10:40 AM

Apple's $499/$599 iPhone still on track for late June

Apple's iPhone has been surrounded in a thick cloud of hype ever since it was announced in early January. The phone was announced at MacWorld 2007 in January, but it was all the talk at the Consumer Electronics Show in Las Vegas which was being held at the same time.

From the beginning, Apple said that the iPhone would ship in June of this year and would be a Cingular Wireless (AT&T Wireless) exclusive phone. Late last month, an unofficial launch date of June 11 was reported by CNET. The launch would coincide with Apple's Worldwide Developers Conference in San Francisco which is slated to run from June 11 through June 15.

Things took an even more interesting turn when Apple announced that it would delay the launch of its OS X 10.5 Leopard operating from June until October. At the time, the iPhone was blamed for the delay. "iPhone contains the most sophisticated software ever shipped on a mobile device, and finishing it on time has not come without a price -- we had to borrow some key software engineering and QA resources from our Mac OS(R) X team," said Apple on April 12.

Apple noted at the time that a "late June" launch date was in sight for the iPhone. Apple CFO Peter Oppenheimer reiterated yesterday that the iPhone will indeed ship in late June. "We look forward to shipping the iPhone in late June and are very excited," said Oppenheimer.

Oppenheimer also noted that the company's impressive gross margin of 35 percent would not be sustainable going forward due to fluctuations in component prices.

Apple's iPhone will be priced at $499 for the 4GB model and $599 for the 8GB model -- both prices are with 2-year contracts. The phone doubles as a portable audio player (a la the iPod) and includes a 3.5" 320x480 display, WiFi and OS X. The exact processor used by the phone is unknown at this time, but it is likely some variant of Marvel's PXA320.



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RE: ugh.
By Talcite on 4/26/2007 11:36:15 AM , Rating: 2
I agree. Apple definitely needs to review their pricing policies. Why pay $500 for a iPhone when a $399 OpenMoko has nearly the exact same, if not better, functionality?

I for one will buy an OSS phone when my current one dies off. I say the ability to write your own software and the limitless possibilities for the OpenMoko much outweighs the features of the iPhone.


RE: ugh.
By BMFPitt on 4/26/2007 11:51:44 AM , Rating: 5
I think you're ignoring the basic principle behind Apple's marketing drive. They're gearing this towards the type of people who are proud of overpaying for fancy gadgetry that they don't really understand or even come close to fully utilizing. These are the people that Mac ads make sense to, and who are perfectly willing to throw a few hundred into a phone just to be trendy.

I'm more than happy with My LG 9900 (which I refuse to call the "EnV") from Verizon that I got for $50 after contract and instant rebate. I wouldn't trade it straight up for a iPhone.


RE: ugh.
By retrospooty on 4/26/2007 12:13:52 PM , Rating: 4
"I think you're ignoring the basic principle behind Apple's marketing drive. They're gearing this towards the type of people who are proud of overpaying for fancy gadgetry that they don't really understand or even come close to fully utilizing"

Agreed, but that is the mentality that drove Apple from a Major player in the personal computer industry to a near non-contender with less than 3% global marketshare. There arent enough of those people.


RE: ugh.
By subhajit on 4/27/2007 2:36:51 AM , Rating: 2
"There arent enough of those people."
Probably not in the computing world (Computers are still used primarily for work), but you have to understand this is a CE product. The success of iPod proves that Apple knows the mentality of this market. They are now Apple Inc. (not Apple Computers), remember?


RE: ugh.
By Frank M on 4/26/2007 11:52:05 AM , Rating: 5
Apple people will buy anything Apple. I think that this fact is pretty well established.


RE: ugh.
By LatinMessiah on 4/26/2007 11:53:17 AM , Rating: 3
It's the brand people want to pay extra for. Plus, why would anyone want to write software on a tiny, little phone?


RE: ugh.
By Talcite on 4/26/2007 3:54:16 PM , Rating: 2
quote:
Plus, why would anyone want to write software on a tiny, little phone?


I think you're missing the point of the OpenMoko phone. It has nothing to do with writing software ON a phone. It runs a Linux kernel with the X11 server so you write software FOR the phone. The possibilities are limitless. It's practically like a UMPC, just less powerful.


"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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