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A million Blu-ray movie sales in less than a year

The Blu-ray Disc Association has announced that its high definition format is the first to sell more than one million discs, a milestone it has achieved in less than a year. Blu-ray Disc sales also accounted for 70 percent of the high-definition movies sold during the first quarter of 2007, according to sales figures published by Home Media Research.

Blu-ray Disc titles accounted for eight of the top ten selling high definition titles in the first quarter of this year and since the introduction of both high definition formats, seven of the top ten selling high definition movies are on Blu-ray Disc.

“Sales of Blu-ray Disc titles have taken off since the first of the year,” said Andy Parsons, Chairman of the Blu-ray Disc Association’s U.S. Promotion Committee and Senior Vice President New Product Development at Pioneer Electronics. “Blu-ray Discs have been outselling HD DVD by more than two to one since the beginning of the year and the gap is steadily widening. It’s exactly what we’ve said all along would happen - the strong support for Blu-ray among movie studio and equipment manufacturers means that consumers have more choices when it comes to players and titles. And they’re choosing Blu-ray by an ever-increasing margin.”

This is the latest string of announcements in the ongoing format war between Blu-ray Disc and HD DVD. Last week, the North American HD DVD Promotional Group revealed at the format’s first birthday party that more than 100,000 dedicated HD DVD players have sold in the U.S. in its first year since the format’s introduction to the market.

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it's like a presidential election
By cubby1223 on 4/24/2007 1:46:14 PM , Rating: 2
the Republicans can be building the lead all throughout the day, but there's always California on the west coast to lay down victory for the Democrats.

Will blu-ray have enough of a lead to overcome the Wal-Mart push?

RE: it's like a presidential election
By deeznuts on 4/24/2007 2:10:15 PM , Rating: 3
Hmm, the last two elections got us a republican pres so what are you talking about?

RE: it's like a presidential election
By retrospooty on 4/24/2007 4:21:54 PM , Rating: 4
umm... his point is that all the votes are not in.

As far as GW... He lost CA badly, also lost the popular vote count in total. If it werent for the voting debacle in Florida and the republican controlled US supreme court amazingly agreeing with the republican side he would not be the joke of a president we have today.

By Oregonian2 on 4/24/2007 8:09:56 PM , Rating: 2
BTW - the difference in the total popular vote was very small (very close to 50-50). No matter which way things ended up, the winner would not have had any popular mandate to speak of.

RE: it's like a presidential election
By cubby1223 on 4/24/2007 7:04:59 PM , Rating: 2
It had nothing to do with W. It's just a playful analogy about how election day we'll sit there watching the news as the Democrat gets the first push with New England, then the Republican gradually builds up the lead with the South and middle-America. And the whole time we have to wonder if the Republican is going to get enough votes to overcome California at the very end.

Just like hd-dvd started with the early lead, blu-ray has been building up it's advantage, but is it big enough to hold off the cheap Wal-Mart players.

*sigh* Can't believe I actually had to spell it out.

By Oregonian2 on 4/24/2007 8:14:53 PM , Rating: 2
BluRay has reached total sales equaling nearly 0.1% of plain DVD's whose number I'd assume to be equivalent to the total electoral vote count. How many is 0.1% of the total electoral vote count? Enough for CBS to project a winner yet?

"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki
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