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A million Blu-ray movie sales in less than a year

The Blu-ray Disc Association has announced that its high definition format is the first to sell more than one million discs, a milestone it has achieved in less than a year. Blu-ray Disc sales also accounted for 70 percent of the high-definition movies sold during the first quarter of 2007, according to sales figures published by Home Media Research.

Blu-ray Disc titles accounted for eight of the top ten selling high definition titles in the first quarter of this year and since the introduction of both high definition formats, seven of the top ten selling high definition movies are on Blu-ray Disc.

“Sales of Blu-ray Disc titles have taken off since the first of the year,” said Andy Parsons, Chairman of the Blu-ray Disc Association’s U.S. Promotion Committee and Senior Vice President New Product Development at Pioneer Electronics. “Blu-ray Discs have been outselling HD DVD by more than two to one since the beginning of the year and the gap is steadily widening. It’s exactly what we’ve said all along would happen - the strong support for Blu-ray among movie studio and equipment manufacturers means that consumers have more choices when it comes to players and titles. And they’re choosing Blu-ray by an ever-increasing margin.”

This is the latest string of announcements in the ongoing format war between Blu-ray Disc and HD DVD. Last week, the North American HD DVD Promotional Group revealed at the format’s first birthday party that more than 100,000 dedicated HD DVD players have sold in the U.S. in its first year since the format’s introduction to the market.

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Sony was right
By SavagePotato on 4/24/2007 2:30:20 PM , Rating: 4
Sony was right, putting a BD player in the PS3 was the smartest thing they did. Im in the situation of stepping up into the HDTV world finaly with a new 1080p plasma on the way soon as Samsung decides to ship them. When it comes down to it, I would just as soon go out and buy a PS3 regardless if I ever play a game on it in my life.

I'm a pc gamer and drop a lot of effort into my pc. Don't realy care for consoles much either. But it only makes sense. even were Blu-Ray to lose you still have a ps3 to either use, or sell. Doesn't become useless. (not counting the lack of any good games of course)

RE: Sony was right
By Trogdor on 4/24/2007 3:09:51 PM , Rating: 3
At the expense of their Playstation brand, sure. Sure it may give them the HD market win, too early to tell still (with $199/$299 HD DVD players from China hitting this year). It has given them the early lead, but they're getting their arses handed to them in the Console space because of Blu-Ray. They've effectively priced themselves out of the market when it comes to gaming.

So in this case, it's very much a double edged sword.

RE: Sony was right
By walk2k on 4/24/07, Rating: -1
RE: Sony was right
By Trogdor on 4/24/2007 4:44:48 PM , Rating: 3
Well I see you want to limit this generation of consoles to only the Xbox360 and PS3. What about the Wii?

But okay, I'll bite anyway. Considering the xbox 360 was supply constrained until april of 2006 (for the first 6 months it was available) (check press releases and monthly npd data), yes they got their asses handed to them. Sony had no supply issues whatsoever within a month of release, and they were only able to match xbox 360 in the same timeframe. Mtaching sales of a system supply constrained when you have no supply issues yourself is definitely asshandery. It shows your system does not have enough demand. When May came around, and the 360 had no remaining supply problems, there was an increase in sales which remained constant.

Now, the trend remains the same. They're being outsold on a monthly basis by both the Wii and the Xbox 360 (look at the npd data, which shows Xbox 360 at a 2-3:1 sales ratio over PS3 while Wii is 4-4.5:1). So yes, they are getting their asses handed to them. If you check this weeks media create sales numbers (heres a nice picture for you, which also shows YTD/LTD numbers): You will see Wii is performing more asshandery.

A system supposed to be as high profile as the Playstation 3 in Japan, only selling 11,000? If you think those are good numbers, you've got some problems. Wii is outselling it 7:1. Xbox has never done good in Japan, and Xbox 360 will continue that trend. The PS3 itself is starting a trend to Xbox 360 sales numbers in Japan. But what you fail to realize, is the sales of Xbox 360 in US alone on a monthly basis, are greater than those of PS3 for Japan + US.

The PS3 is getting it's ass handed to them by both the Xbox360 and the Wii. The PS3 is continuing to lose marketshare and if you think otherwise, then you're not paying attention to the actual sales data and are just pulling numbers out of some dark orifice.

RE: Sony was right
By walk2k on 4/24/07, Rating: -1
RE: Sony was right
By Uarmm on 4/24/2007 5:04:36 PM , Rating: 5
Are you high? Or just retarded?

RE: Sony was right
By walk2k on 4/24/07, Rating: -1
RE: Sony was right
By walk2k on 4/24/07, Rating: -1
RE: Sony was right
By bigboxes on 4/24/2007 7:47:58 PM , Rating: 2
I'd vote you down, but it seems that you've trolled your way to a perfect score.

I have way too many Sony products that are proprietary garbage. DIAF SONY!

RE: Sony was right
By powerincarnate on 4/24/2007 9:00:28 PM , Rating: 2
I got a PS3 but that guy obviously must have something not functioning correctly.

RE: Sony was right
By Ravenlore on 4/24/2007 5:19:07 PM , Rating: 4
What you fail to realize is that PS2 is still selling well and that more people in total have not gotten their next gen console. in the next 2 to 3 years the real numbers that matter will start to come in. PS3 price will fall and in comparison to Xbox360 Elite the BR drive is almost free including all the other features that PS3 has, including not paying the $50.00 dollars per year for Live.

The numbers speak for themselves 100+ Million for PS1 100 Million for PS2 and we will see how may PS3's sell over the years to come. NOT to mention that PS3 will most likely last over the 6 YEARS that PS2 did. Compared to Xbox's 4 years with Xbox 360 lasting 5 at most prior to Next Box.

It has comming on 2 years and the flood of games on Xbox360 has yet to materlize!! there has been even less games than Xbox in the same given time. THUS lasting 5 years is less as the number of games will be less. Looking at PS3 the same is true it will take more time for games to come out but seeing that it will last longet than 6 years it will be more worth it.

RE: Sony was right
By jadedeath on 4/26/2007 10:33:51 PM , Rating: 2
Plus the Insomniac folks have basically said flat out that if you don't have either Blu-Ray or HD disks in your player in order to play the game on, you're buggered.

Most 360 games that I've heard of {at least the good ones} you're able to finish inside of a day, which means that you've spent 70 bucks on a game, 50 bucks per year on the Live membership, and 500 bucks on a console that is kind of like masturbating, you get a fair chunk of enjoyment out of it, but it only lasts for a little while.


RE: Sony was right
By Hydrofirex on 4/24/2007 7:30:09 PM , Rating: 3
You're sales figures don't seem to include the fact that the PS2 is still one of the top selling consoles, or that the Xbox 360 hardly qualifies are a 'next-gen' console. Without true HD support on both the inputs and outputs it's still a decidedly last generation technology - and, an overpriced and difficult to mod one at that.

Sony is pursuing a long-term stratagy
. It worked for blue-ray and it's probably going to work for the PS3 as well. If the PS1 and the PS2 are any indication, the PS3's will probably be a major seller long after the Xbox 360 is relegated to the scrap heap. In another year it's going to become painfully apparent that the Xbox cannot keep up (If Sony is smart about getting some developers working on some killer apps), meanwhile with the continued proliferation of HD displays, HD movie content, production efficiencies and price drops the PS3 is going to surprise a lot of short sighted people in it's longevity. And, that is exactly what Sony said in the beginning.

I'm totally a PC gamer, but there is no way in hell I would purchase an Xbox. It's a PS2 Rip-off, and does not offer a lasting competitive advantage. The Wii is a next gen console worthy of kicking some ass. Yes, no HD support, but it does offer a revolutionary game play experience. I hope Nintendo builds on it.


RE: Sony was right
By 91TTZ on 4/25/2007 1:19:03 PM , Rating: 2
Your post is among the worst in this thread.

You're calling the XBox 360 a last gen console, while the Wii is a next gen console? That is absolutely ridiculous.

If anything, the Wii is the last gen console. Its specs are much closer to that of the original Xbox, and nowhere near the Xbox 360.

The Wii isn't even a major bump up from a Gamecube. Its specs are very similar. And the Gamecube was much weaker than the XBox.

It may be fun to play, sure. But so was my Atari 2600.

RE: Sony was right
By jadedeath on 4/26/2007 12:29:57 PM , Rating: 2
But the Atari 2600 isn't going to take the lead in consoles sold by the end of next year, is it?


RE: Sony was right
By mrteddyears on 4/25/2007 3:47:11 AM , Rating: 3
You can never have enough asshandery

RE: Sony was right
By animedude on 4/24/2007 11:11:55 PM , Rating: 2
There is a translation problem with that article. Read it carefully, because it tells you there is a translation error. They don't know are those prices for Blu-ray or HD DVD.

RE: Sony was right
By BZDTemp on 4/25/2007 6:09:42 AM , Rating: 2
"At the expense of their Playstation brand, sure."

I think not - considering the PS2 is still the best selling console it's not really like they lost anything.

RE: Sony was right
By jadedeath on 4/26/2007 10:30:29 PM , Rating: 2
Not really.

You see since Sony owns two of the 6 Hollywood Studios that release movies on Blu-Ray they won't care what people are doing with their PS3's just that they're using it, if they buy movies for it great, if they buy games for it, even better.

By Sony giving you both, it doubles the options and you end up with a system that you can not only have full backwards compatibility on {PSX and PS2 games unlike the 360} you also have something that you can play next Gen games on AND next Gen movies, it's the best of all worlds.


RE: Sony was right
By h0kiez on 4/24/2007 3:10:54 PM , Rating: 2
So Sony lost $240 to sell you a machine on which you're not going to buy to highest-margin item that Sony was counting to make up the initial loss. Yeah, genius move Sony. I hope you're going to buy a LOT of movies during the first few years of owning a PS3.

RE: Sony was right
By SavagePotato on 4/24/2007 6:34:51 PM , Rating: 1
They haven't sold me a thing, haven't bought one, just a thought. As it just so happens I do buy quite a few movies however. Point being it puts their console in the hands of someone who normally wouldn't bother with one, and furthers the proliferation of their format. Which I am sure stands to make them a great deal of money based on their rabid interest in it. In addition providing a chance said person might even like their console and decide to purchase said higher margin items for.

I could care less about Sony on that note. Thus far I don't own a single Sony product for that matter. Still when it comes down to It I do feel that Blu-ray is the better product.

RE: Sony was right
By mcsnet on 4/24/2007 6:44:28 PM , Rating: 2

I have purchased almost every Sony product that they have ever made, and every single one was a horrible piece of garbage. I have not got my PS3 yet, but I am very excited about listening to music on it!

RE: Sony was right
By cochy on 4/24/2007 9:19:45 PM , Rating: 3
I'm sorry but your comments begs the questions:

Are you for real?

Why would you continue to buy garbage?
It's just too stupid to be truthful.

RE: Sony was right
By OrSin on 4/24/2007 3:43:22 PM , Rating: 2
Sorry but the 360 will always bet the PS3 to me for a media center. I dont game on consoles either but I ahve whole dvd collect on my computer and can DL movies also. I can strema ll these to the xbox. They can even stream HD movies. Sorry but I perfer to steam movie that I download then pay 20-30 for a DVD. Yeah I'm cheap but zI only watch movies 1 matve twice and I dont see good a reason to shell out that much money for them.

RE: Sony was right
By mcsnet on 4/24/2007 6:46:49 PM , Rating: 1
the 360 may always bet the PS3, but the PS3 does not accept the bet

PS3 cures cancer too

RE: Sony was right
By mcsnet on 4/24/2007 6:26:48 PM , Rating: 2
I don't think you REALY know how to use spell check savage!

Sales figures... ugh.
By Goty on 4/24/2007 1:44:12 PM , Rating: 2
Wasn't it just the other day that some HD-DVD consortium or other was saying they had sold 1.3 million stand-alone players? How is it that there were more than a million players out there and less than a million HD-DVDs sold?

I know I'm being an idealist here, but I wish there was some sort of standard people/corporations adhered to when reporting statistics like this.

RE: Sales figures... ugh.
By Goty on 4/24/2007 1:45:10 PM , Rating: 5
Ok, I'm a loser, it was over 100,000 players, not a million. Way to go me for not reading the whole article.



RE: Sales figures... ugh.
By retrospooty on 4/24/2007 4:19:03 PM , Rating: 2


RE: Sales figures... ugh.
By Oregonian2 on 4/24/2007 6:52:29 PM , Rating: 2
Alternatively you might have pointed out that DVD sales in 2006 was $15.65 billion (just U.S. Sales I think, but not sure). So something a bit over a billion disks (U.S. definition). So the Blu-ray sales total is something under 0.1% of yearly DVD sales. Not a powerful sales juggernaut quite yet. Jury hasn't quite spoken yet.

So far the early adopters have spoken. Those who are willing to pay more for the neat stuff, the bleeding edge stuff. PS3 buyers. Looking at those DVD sales stats above, the masses have not yet spoken (regarding HD vs Blu). It's my observation that they choose primarily on price. Make your own predictions.

RE: Sales figures... ugh.
By deeznuts on 4/24/2007 7:30:41 PM , Rating: 2
Well duh.

But compare adoption rates of the newer high def formats (esp. blu-ray) to DVD adoption rates, and you'll see these numbers are not meaningless.

RE: Sales figures... ugh.
By Oregonian2 on 4/24/2007 8:04:21 PM , Rating: 2
You say "Well duh", but a lot of the comments by others don't seem to agree with us.

I think those rates are currently meaningless. Especially because of my comments about the "groups" of buyers who I think have bought so far and for those that will be buying.

In a one mile race, if I see that a new runner has gotten to the five foot line (0.1%) ahead of another runner, that'd be interesting but I don't think overly significant. I think that's what's being done now with HD/Blu sales stats.

P.S. - Mind you, I'm not in either camp, so I'm a "fanboy" of neither. I use an upsampling DVD player to our only one (so far) HDTV and plan to stay that way until the race is a LOT further along. But then we massively watch Netflix movies, and their selection library is a LOT bigger for "plain" DVD's than for either new format. Until the Netflix Hidef library of movies (old and new) approaches that of their regular DVD's, plain DVDs are here to stay for me. Been hunting interesting not-brand-new niche foreign films lately. Wonder when those will switch to hidef? Probably not soon.

RE: Sales figures... ugh.
By walk2k on 4/24/07, Rating: 0
RE: Sales figures... ugh.
By Oregonian2 on 4/24/2007 8:29:57 PM , Rating: 4
If either format "wins" ALL movies will be made available on that one. If Star War Movies are only Blu-Ray and HD wins, they're not going to just not sell any, they'll release them in HD.

Let me put it another way: I think Sony Entertainment Movies are/were available on VHS tapes. They aren't sticking to Betamax to this very day. Sony even became a leading maker of VHS machines!

it's like a presidential election
By cubby1223 on 4/24/2007 1:46:14 PM , Rating: 2
the Republicans can be building the lead all throughout the day, but there's always California on the west coast to lay down victory for the Democrats.

Will blu-ray have enough of a lead to overcome the Wal-Mart push?

RE: it's like a presidential election
By deeznuts on 4/24/2007 2:10:15 PM , Rating: 3
Hmm, the last two elections got us a republican pres so what are you talking about?

RE: it's like a presidential election
By retrospooty on 4/24/2007 4:21:54 PM , Rating: 4
umm... his point is that all the votes are not in.

As far as GW... He lost CA badly, also lost the popular vote count in total. If it werent for the voting debacle in Florida and the republican controlled US supreme court amazingly agreeing with the republican side he would not be the joke of a president we have today.

By Oregonian2 on 4/24/2007 8:09:56 PM , Rating: 2
BTW - the difference in the total popular vote was very small (very close to 50-50). No matter which way things ended up, the winner would not have had any popular mandate to speak of.

RE: it's like a presidential election
By cubby1223 on 4/24/2007 7:04:59 PM , Rating: 2
It had nothing to do with W. It's just a playful analogy about how election day we'll sit there watching the news as the Democrat gets the first push with New England, then the Republican gradually builds up the lead with the South and middle-America. And the whole time we have to wonder if the Republican is going to get enough votes to overcome California at the very end.

Just like hd-dvd started with the early lead, blu-ray has been building up it's advantage, but is it big enough to hold off the cheap Wal-Mart players.

*sigh* Can't believe I actually had to spell it out.

By Oregonian2 on 4/24/2007 8:14:53 PM , Rating: 2
BluRay has reached total sales equaling nearly 0.1% of plain DVD's whose number I'd assume to be equivalent to the total electoral vote count. How many is 0.1% of the total electoral vote count? Enough for CBS to project a winner yet?

Only a million...
By masher2 on 4/24/2007 3:19:56 PM , Rating: 5
One million discs is a decent release for a single movie on DVD. Right now, a good sales figure for an HD-DVD or BD disc is anything over 5,000 units.

Until someone in the HD camp can start posting figures significantly above this, all these pronouncements are meaningless.

RE: Only a million...
By BladeVenom on 4/24/2007 6:19:49 PM , Rating: 2
Reminds me of Dr. Evil demanding a million dollars.

They've sold almost 3 millions PS3's but only a million Blu-ray discs. Looks like most people who have a Blu-ray player don't want to buy movies in that format.

RE: Only a million...
By Oregonian2 on 4/24/2007 8:25:05 PM , Rating: 2
Just ONE of the movie companies said that sales of JUST their health/exercise DVDs last year was over a million discs.

Good move putting BD in PS3
By therealnickdanger on 4/24/2007 1:35:05 PM , Rating: 4
PS3 owners need something to do. :P

RE: Good move putting BD in PS3
By Aikouka on 4/24/2007 1:46:51 PM , Rating: 2
If those purdy Asian delights came with a PS3, I sure wouldn't mind shelling out the money for one and forsaking my HD-DVD add-on ;).

By therealnickdanger on 4/24/2007 1:56:10 PM , Rating: 2
What should be interesting is when Microsoft releases a Blu-Ray add-on drive for the 360... or maybe a combo drive. Ultimately, combo drives will save us all from insanity. However, if and when we arrive at one champion format, I'm pretty sure we'll be shelling out $30 per movie. So far, I've been able to buy my HD-DVDs for under $20 (a handful of exceptions) and that's where I'd like to stay.

I'll just stop buying if it goes higher.

By Murst on 4/24/2007 3:16:06 PM , Rating: 2
and how many of those 1 million came w/ a PS3?

I really care less which format wins (BR probably seems like the superior technology imho), but it will most likely be another year before we know who is winning the HD format war. All these latest numbers coming out of Sony & Toshiba really mean nothing... they're an insignificant number in terms of overall media sales.

RE: ps3
By Goty on 4/24/2007 3:58:29 PM , Rating: 2
This is probably Point of Sale figures like the rest of reports we've seen. Not all PS3s came with Blu-ray movies, so that's probably not included.

RE: ps3
By walk2k on 4/24/2007 5:39:54 PM , Rating: 1
It doesn't include free give-aways, just register receipts.

It also doesn't include Wal-Mart numbers because they do not publish their numbers. If they did we would have seen Blu-ray pass 1,000,000 a long time ago (with an increase in HD-DVD numbers too, but only at about 30% the rate as that is the margin Blu-ray is outselling HD-DVD).

Besides that only the first 400k PS3s in the US came with a free disc (EU has to mail-in for their copy of Casino Royale I believe). If all the PS3s sold were included the number would be well over 3 million :)

RE: ps3
By theflux on 4/24/2007 4:19:43 PM , Rating: 3

i was impressed
By fangwoo on 4/24/2007 3:12:07 PM , Rating: 2
by the scratch resistant coating. i thought they said it was optional on hddvd... do any/some/most hddvd disks have it?

RE: i was impressed
By Xavian on 4/24/2007 10:12:18 PM , Rating: 2
HD-DVD has a thicker coating of plastic then Blu-ray (because the actual readable layers are closer to the protective plastic on blu-ray to allow greater density).

So in essence HD-DVD's don't need any 'anti-scratch' layer because the plastic already does that job for them.

dont forget
By zaki on 4/24/2007 8:44:16 PM , Rating: 2
I've said this before and I'll say it again:

The PS3 has way more USB slots, and therefore its a much more powerful machine.

what now!

I love my PS3
By kondor999 on 4/25/2007 3:22:22 PM , Rating: 1
I've got both the the Xbox360 (with HD drive) and the PS3, but I keep hoping that things will simply consolidate around the PS3, and this good news about Blu-Ray only helps matters.

To me, the PS3 is just a lot more ambitious. As an example, I'm writing this using my Bluetooth keyboard (and mouse) on a 60" 1080p TV set. And I'm listening to music that I ripped from my CD collection. And I'm downloading the latest update to Gran Turismo HD. Nothing all that exciting to the PC crowd (of which I am also a member), but still.

This is fun...

Q1 Raping
By deeznuts on 4/24/07, Rating: 0
"Folks that want porn can buy an Android phone." -- Steve Jobs
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