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High-def movies will soon reach the mass market thanks to Wally's World

Reports came in late last week of Wal-Mart planning to stock inexpensive high-definition disc movie players for under $300. The retailer reportedly is ordering 2 million players produced by Great Wall Corporation in China, with parts developed by Taiwan’s Fuh Yuan and Japan’s TDK, in a $100 million deal.

Although the news was initially pegged as a huge boost to the HD DVD camp, closer examination and more accurate translation of Chinese reports indicate that the players for Wal-Mart are “Blu-ray (or blue light) HD DVD” players, adding an extra layer of confusion to the matter. Both next-generation optical formats use blue or violet lasers, so unless the player is to be compatible with both HD DVD and Blu-ray, the exact nature of this low-priced will be unknown until we get official English confirmation.

Wal-Mart spokesperson Mellissa O’Brien would not comment on the apparent deal between the retailer and its Chinese manufacturing partners, but did offer to Home Media Magazine, “[Most] of the shoppers asking about and purchasing either Blu-ray or HD DVD are already pretty savvy technically about both — they are the kind of consumer that absolutely wants the very best and latest in quality that's available. It's not quite yet a product the average shopper is attune too, but we anticipate that will change very soon as prices continue to come down.”

The release date of the player is just as widely speculated upon as the price. However, reports cite the manufacturer’s plans of fulfilling the entire 2 million unit order by the end of 2008 point to a release likely within a year’s time.

Toshiba recently dropped the price of its entry-level HD DVD player to $399, making a low-cost high-definition player for under $300 look extremely plausible. Blu-ray hardware maintains a higher price point in the market, with Sony planning for a $599 standalone player coming this summer.

Currently, the cheapest Blu-ray Disc player is in the form of the PlayStation 3, which until recently, allowed consumers to buy into the format for $499 with the 20GB console. Sony is now offering only the 60GB model, citing overwhelming consumer preference.

For Xbox 360 owners, the least expensive way to watch HD DVD movies is with the add-on drive which retails for $199. The drive also works on high-end computers, giving home theater PC owners another cost-effective option.

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Here we are again
By TheRequiem on 4/23/2007 3:11:47 PM , Rating: 2
Here we are again, going back and forth from HD-DVD to Blu-Ray, this is getting dumb. The market needs to pick a format and be done with this. Wal-Mart is not a dumb company, so why in God's name would they support HD-DVD?? This makes no sense to me and I don't think this story is validated correctly. It could be anything they are trying to do, hell, it could be blu-ray players for that cheap because nothing and I mean NOTHING is specific about this. There are already hd-dvd players for around $300 everywhere and still can't touch Blu-ray in week to week sales numbers. Even if they DO launch 2 million HD-DVD players, which seams to be an innappropiate market maneuever anways, but if they do... it will hardly scratch the surface. There will be another 2 million PS3's shipped by the time these come out anyways. Just seams dumb, dumb... DUMB to me.

RE: Here we are again
By cubby1223 on 4/24/2007 12:27:27 AM , Rating: 2
This is where my Microsoft conspiracy theory fills in the gaps in your thoughts. I think Toshiba is losing money on the $399 player, let alone trying to drop to $300.

So Microsoft (who has a strong corporate link with Universal) helps fund dirt cheap, crap quality, reduced functionality hd-dvd players to push out onto the market in mass.

No other manufacturer is going to touch hd-dvd players, as there is absolutely no profit in building a competing player to this $300 model. So what's left for the high end? None other than the xbox 360 elite with hd-dvd add-on! It's the perfect win-win situation to destroy blu-ray and the PS3 - with only a pennies to lose if the deal flops!

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