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High-def movies will soon reach the mass market thanks to Wally's World

Reports came in late last week of Wal-Mart planning to stock inexpensive high-definition disc movie players for under $300. The retailer reportedly is ordering 2 million players produced by Great Wall Corporation in China, with parts developed by Taiwan’s Fuh Yuan and Japan’s TDK, in a $100 million deal.

Although the news was initially pegged as a huge boost to the HD DVD camp, closer examination and more accurate translation of Chinese reports indicate that the players for Wal-Mart are “Blu-ray (or blue light) HD DVD” players, adding an extra layer of confusion to the matter. Both next-generation optical formats use blue or violet lasers, so unless the player is to be compatible with both HD DVD and Blu-ray, the exact nature of this low-priced will be unknown until we get official English confirmation.

Wal-Mart spokesperson Mellissa O’Brien would not comment on the apparent deal between the retailer and its Chinese manufacturing partners, but did offer to Home Media Magazine, “[Most] of the shoppers asking about and purchasing either Blu-ray or HD DVD are already pretty savvy technically about both — they are the kind of consumer that absolutely wants the very best and latest in quality that's available. It's not quite yet a product the average shopper is attune too, but we anticipate that will change very soon as prices continue to come down.”

The release date of the player is just as widely speculated upon as the price. However, reports cite the manufacturer’s plans of fulfilling the entire 2 million unit order by the end of 2008 point to a release likely within a year’s time.

Toshiba recently dropped the price of its entry-level HD DVD player to $399, making a low-cost high-definition player for under $300 look extremely plausible. Blu-ray hardware maintains a higher price point in the market, with Sony planning for a $599 standalone player coming this summer.

Currently, the cheapest Blu-ray Disc player is in the form of the PlayStation 3, which until recently, allowed consumers to buy into the format for $499 with the 20GB console. Sony is now offering only the 60GB model, citing overwhelming consumer preference.

For Xbox 360 owners, the least expensive way to watch HD DVD movies is with the add-on drive which retails for $199. The drive also works on high-end computers, giving home theater PC owners another cost-effective option.



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RE: My math may be a bit rusty but..
By bldckstark on 4/23/2007 12:56:02 PM , Rating: 5
So you are saying, without even seeing the spec sheet, or the player itself, that if it doesn't cost a lot of $$ then it is a piece of crap? Maybe Wal-Mart is going to run up the price to $400, so then maybe you could check it out. You can buy one and brag to your friends how much you paid for it!

I guess I am silly, because I try to determine if something fits a quality/dollar ideal specific to myself, and buy things based upon that.


RE: My math may be a bit rusty but..
By alifbaa on 4/23/07, Rating: 0
By masher2 (blog) on 4/23/2007 2:49:24 PM , Rating: 3
> "I want it to have...deep color support...In short, I want it to be worth buying."

This is what I'm taking issue with. I've bought two $1000+ DVD players that were both well worth what I paid for them. None of them had "deep color support"...and neither of them played every audio and video format under the sun. So what? I buy a DVD player to play DVDs, and play them as well as it possibly can.

Thinking that a player with HDMI 1. automatically gives you "deep color support" is a fallacy anyway. To get expanded color depth out of prerecorded discs, you'd need a new chipset as well, capable of interpolating the color information thats not on the discs.


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