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High-def movies will soon reach the mass market thanks to Wally's World

Reports came in late last week of Wal-Mart planning to stock inexpensive high-definition disc movie players for under $300. The retailer reportedly is ordering 2 million players produced by Great Wall Corporation in China, with parts developed by Taiwan’s Fuh Yuan and Japan’s TDK, in a $100 million deal.

Although the news was initially pegged as a huge boost to the HD DVD camp, closer examination and more accurate translation of Chinese reports indicate that the players for Wal-Mart are “Blu-ray (or blue light) HD DVD” players, adding an extra layer of confusion to the matter. Both next-generation optical formats use blue or violet lasers, so unless the player is to be compatible with both HD DVD and Blu-ray, the exact nature of this low-priced will be unknown until we get official English confirmation.

Wal-Mart spokesperson Mellissa O’Brien would not comment on the apparent deal between the retailer and its Chinese manufacturing partners, but did offer to Home Media Magazine, “[Most] of the shoppers asking about and purchasing either Blu-ray or HD DVD are already pretty savvy technically about both — they are the kind of consumer that absolutely wants the very best and latest in quality that's available. It's not quite yet a product the average shopper is attune too, but we anticipate that will change very soon as prices continue to come down.”

The release date of the player is just as widely speculated upon as the price. However, reports cite the manufacturer’s plans of fulfilling the entire 2 million unit order by the end of 2008 point to a release likely within a year’s time.

Toshiba recently dropped the price of its entry-level HD DVD player to $399, making a low-cost high-definition player for under $300 look extremely plausible. Blu-ray hardware maintains a higher price point in the market, with Sony planning for a $599 standalone player coming this summer.

Currently, the cheapest Blu-ray Disc player is in the form of the PlayStation 3, which until recently, allowed consumers to buy into the format for $499 with the 20GB console. Sony is now offering only the 60GB model, citing overwhelming consumer preference.

For Xbox 360 owners, the least expensive way to watch HD DVD movies is with the add-on drive which retails for $199. The drive also works on high-end computers, giving home theater PC owners another cost-effective option.

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Like anyone who wants an high def player
By FITCamaro on 4/23/2007 12:54:28 PM , Rating: -1
Is going to buy it at Walmart?

Sorry but I don't buy anything at Walmart, much less supposedly cutting edge electronics.

Walmart sells nothing but cheap crap thats produced differently than products of the same exact model name and number. It might have the same model name and number of a product at another store, but that doesn't mean its the same.

About the only things that are the same are things like video games, computer games, and video game consoles because those can't be made differently. But I still won't buy them at Walmart.

RE: Like anyone who wants an high def player
By bldckstark on 4/23/2007 1:02:42 PM , Rating: 3
Every different type of an item added to a brand line adds cost. Meaning if you have two different types of players, one has cheap parts and the other has expensive parts, it will cost you more to make them. You have all kinds of manufacturing problems to consider such as parts being changed out and confirming the correct parts are installed. Add to that your assumption that all Wal-Mart items have the same part number and you get a manufacturing nightmare. How do you tell them apart in the shipping department? What happens if your stock gets mixed up and you can't tell the difference between the K-Mart player, the Target player, and the Best Buy player?

Your statement makes no sense.

By FITCamaro on 4/23/2007 3:40:24 PM , Rating: 1
UPCs can be different while product model names and numbers can be the same. A customer doesn't compare one UPC to another but a company tracks products by that number, not its model name. So if there was a mixup in the warehouse, they can easily tell which product is which.

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