Sales of the new video game systems cooled slightly, according
to sales numbers released by NPD for the month of March. Sales of Nintendo DS
nearly doubled that of anything else, selling over a half-million units.
Nintendo president Reggie Fils-Aime, clearly pleased with
the results, said, “The message delivered by both Wii and Nintendo DS is the
same one; Innovation is compelling both current gamers and new gamers to
experience a new way to play. Nintendo is bringing gaming back to the masses.”
The PlayStation 2 demonstrated impressive staying power at
second place at 280,000 sold, outselling each of the new consoles. Wii came out
on top of the new consoles once again with 259,000 units, well ahead of the
Xbox 360 at 199,000. The PlayStation 3 lagged behind both the PSP and the Game
Boy Advance at 130,000 units sold.
Interestingly, the PS3 was the only new console to see an
increase in sales for the month. Wii sales were down 22 percent and Xbox 360
down 12 percent.
SCEA’s Dave Karraker offered to us his roundup of the Sony products:
“According to NPD data, March 2007 showed a 24% increase in retail dollars
generated year-over-year for the PlayStation brand in North America with total
sales of $447 million, due in part to the addition of the PS3 platform as well
as the strong launch performance of God of War II for PS2 at retail. While PS3 saw a month-over-month increase of
2% with sales of 129,638 units, we continued to find ourselves supply
constrained in March due primarily to the shift in manufacturing focus to the
PS3 PAL version to support the launch of the system in Europe. PSP also witnessed gains in March, up 2% over
February with sales of 179,796 units.”
The ranking of consoles by sales are as follows:
1. Nintendo DS - 508K
2. PlayStation 2 - 280K
3. Wii - 259K
4. Xbox 360 - 199K
5. PlayStation Portable - 180K
6. Game Boy Advance - 148K
7. PlayStation 3 - 130K
8. GameCube - 22K
The strong sales of PS2 may be attributed to the release of God of War II,
one of the year’s most critically acclaimed games yet, which was the top
selling game of the month.
“In short, it was another outstanding month for the video
games industry,” said NPD analyst Anita Frazier to GameDaily.
“With all categories realizing impressive gains versus last year, even when you
take into account that the first quarter of this year includes an extra week as
compared to last year.”