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Microsoft launches Silverlight (formerly WPF/E) to compete with Flash

In hopes to make a dent in the market dominance of Adobe’s Flash, Microsoft unveiled at the 2007 National Association of Broadcasters conference a new cross-browser, cross-platform browser plug-in called Silverlight.

Previously called Windows Presentation Foundation Everywhere (WPF/E), Silverlight works with on both Macintosh and Windows with a variety of browsers including Internet Explorer, Firefox and Safari.  Based on the Microsoft .NET Framework, Silverlight enables developers and designers to use existing skills and tools: for designers, Microsoft Expression Studio, and for developers, Visual Studio.

Silverlight uses Windows Media Video (WMV) and Microsoft’s implementation of the Society of Motion Picture and Television Engineers (SMPTE) VC-1 video standard to deliver video files can that scale from mobile devices to full-screen high-definition displays.

One such interested party in Microsoft’s internet video solution may be Netflix, which announced its on-demand video service earlier this year. Netflix CEO Reed Hastings joined Microsoft’s board of directors just last month.

“Netflix needs rapid and reliable scalability so all members can enjoy DVD-quality movies immediately on our instant-viewing feature,” said Netflix Chief Product Officer Neil Hunt. “We depend on Microsoft Windows Media technologies, and we’re excited about Microsoft Silverlight as a platform to enable instant watching of great content for all our members, on multiple platforms.”



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RE: Competition is good
By adt6247 on 4/18/2007 4:57:25 PM , Rating: 3
You're obviously not a Flash developer...

The Flash 9 player was a humungous improvement in terms of performance and features. They also released Adobe Flex 2 -- a developer-centric flash platform built for rapidly developed web aps. ActionScript 3 is an implementation of ECMAScript 4, and is really, really powerful.

Before that, Flash 7 brought quite a bit to the table. Flash 8 wasn't anything too special. Flash CS3 (Flash 9), based on the betas, is going to be fantastic. The Photoshop/Illustrator integration alone will save me hours per week.


"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il

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